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Job Description
We’re seeking a strategic and analytical VP of Finance to join our executive team. This individual will oversee all financial functions, including FP&A, strategic forecasting, pricing, cohort analysis, and investor communications.
Ideal candidates bring a track record of success within high-growth, digitally native, subscription-based DTC brands—especially in the CPG or wellness space. You'll play a critical role in aligning financial strategy with business growth, building a scalable team and infrastructure, and informing decision-making across the company.
Key Responsibilities
- Own all financial planning, budgeting, forecasting, and reporting processes
- Partner with the CEO and executive team to drive profitable growth and margin improvements
- Lead capital allocation, fundraising strategies, and board / investor communications
Subscription & Cohort Analysis
Analyze subscription data (LTV, CAC, churn, payback periods, retention curves) to drive insightBuild robust cohort models to inform product, marketing, and lifecycle strategiesPartner cross-functionally with growth and retention teams to optimize unit economicsBusiness Operations & Performance Monitoring
Develop KPI dashboards and internal reporting systems to track performanceConduct channel, SKU, and cohort-level profitability analysesInform pricing, promotional, and bundling strategies with financial rigorTeam & Systems Development
Hire, lead, and mentor a lean, high-performing finance teamOversee the implementation and scaling of finance systems, tools, and process automationWhat We’re Looking For
10+ years of finance experience, ideally within high-growth DTC, CPG, wellness, or subscription businessesExpertise in subscription dynamics, retention analytics, and cohort modelingExperience operating in founder-led, fast-paced startup environmentsStrong analytical and problem-solving mindset with a data-driven approachEffective communicator with the ability to present to executive leadership, board members, and investorsDemonstrated experience managing full P&L, cash flow, and capital planningCPA, CFA, MBA, or equivalent experience preferredSeniority level
ExecutiveEmployment type
Full-timeJob function
Finance and SalesIndustries
Staffing and RecruitingThis job posting is active and accepting applications.
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