Digital Marketing Specialist-Email Automation

At Blue Cross Blue Shield Global SolutionsSM (BCBS Global SolutionsSM), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human-centered care, we go above and beyond for our customers and deliver an international healthcare experience that's simple, efficient, and human. Whether our customers live, work, travel, or study abroad, we give them the confidence and peace of mind to embrace every journey and say "yes" to new possibilities.

We are currently seeking

Digital Marketing Specialist, Email Automation

to join our corporate Marketing. This position reports to the Director, Digital Marketing and is a hybrid remote office position. The pay range is $60,000 - $62,000 with potential year end bonus.

The Digital Marketing Specialist will help develop and execute a variety of digital marketing programs with a focus on email marketing and marketing automation campaigns using Salesforce Marketing Cloud. As the Digital Marketing Specialist, you will work closely with segment marketing managers to plan, build, test, and execute email campaigns and automations. You will track and analyze campaign performance and evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments. You will also support the maintenance of our company websites, including making content updates as needed to support company and marketing objectives.

Email Marketing :

Create and execute email marketing initiatives to include coding / dynamic content; segmentation, QA / testing, compliance approval, scheduling, deployment, and campaign analysis.

Work with marketing team to plan and develop calendar for email campaigns.

Own the accuracy, updating and communication of the email marketing calendar.

Own the creation, scheduling, approval and launch of all emails.

Manage all schedules, resources, and delivery dates to ensure successful delivery of email projects to meet negotiated deadlines.

Marketing Automation

Manage and optimize existing marketing automation campaigns and develop new campaigns based on business needs and objectives, leveraging the various "studios" within Salesforce Marketing Cloud.

Build Marketing Cloud Journeys following design and process guidance from SMEs.

Execute development and advanced configuration activities within the Marketing Cloud platform.

Validate solution components and provide training to internal staff when appropriate.

Oversee new data in Marketing Cloud and advise on data use for targeting, personalization, configuration, strategy, and reporting.

Coordinate with Salesforce, support vendors and internal IT staff to troubleshoot and apply new features, upgrades, and patches.

Other Responsibilities

Monitor, analyze and report on email campaigns, working with stakeholders to optimize performance.

Ensure email campaigns follow industry policies (e.g., CAN-SPAM) as well as internal and external best practices.

Execute content updates on company websites, ensuring compliance with branding guidelines and content across all efforts.

Develop documentation of current processes and future enhancements.

Maintain knowledge of best practices, tools, and industry trends around email marketing and marketing automation.

Build and maintain strong relationships with cross-functional partners and email vendors.

Requirements :

The ideal candidate will have a bachelor's degree in communications, marketing, advertising, or a related field plus demonstrated work experience in email marketing

At least 2 years of experience working with email marketing communications in a corporate or agency setting

Experienced in Salesforce Marketing Cloud with a desire to become Salesforce Marketing Cloud certified

Experience working in content management systems

Solid understanding of email fundamentals (CAN-SPAM compliance, data privacy compliance, deliverability, A / B split testing, etc.) and KPIs

Experience with email design and development best practices including working familiarity with HTML and CSS

Extremely detail-oriented with solid writing, proofreading, and editing skills

Solid understanding of how to analyze data to track and optimize campaign performance

Team player with the ability to interact with the entire marketing team and organization stakeholders

Creative problem-solver who is flexible, open-minded, and committed to continuous improvement

Ability to prioritize, manage multiple projects at once, and respond to changing and new projects and priorities

Excellent communication and interpersonal skills

What's In It for You :

Flexibility to work from your remote home office with occasional visits to the corporate office for those who are local to the King of Prussia, PA area

Opportunity for career advancement

Competitive medical plans, with Telemedicine available

401(k) with generous company match

Robust PTO accrual program with carry-over option

Paid parental leave

Employee assistance and wellness support 24 / 7

Free international healthcare coverage

Work abroad arrangements available (for up to 30 days)

Tuition reimbursement

We are happy to be certified as a Great Place to Work! For more information about us, visit Careers | BCBS Global Solutions

EOE