Senior Manager, CRM

Senior Manager Of Customer Relationship Management (CRM)

The Senior Manager of Customer Relationship Management (CRM) is responsible for helping shape the medium to long term customer strategy, including defining vision and targets for customer loyalty and customer experiences. The role works with cross-functional teams ensuring consistent experiences across all channels. This role involves demonstrating a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. The role is responsible to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Duties and Responsibilities (other duties as assigned) :

• Develop customer-focused marketing strategies to drive loyalty and engagement.
• Conduct market research and analyze customer behavior trends.
• Collaborate with cross-functional teams to implement targeted campaigns.
• Optimize marketing efforts using data-driven insights and analytics.
• Ensure alignment with brand guidelines and franchise needs.
• Monitor and report on the performance of marketing initiatives.
• Identify opportunities for innovation and continuous improvement in customer marketing strategies.
• Define marketing strategy and create marketing campaigns (customer and loyalty) with focus on lifecycle and direct response.
• Develop a customer journey map, leveraging key behavior data points and insights.
• Leverage the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Develop testing strategies to continuously improve copy, creative and communication channels and cadence.

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Papa Johns is an equal opportunity employer.