Director, Healthcare Professional (HCP) Customer Relationship Management (CRM)

Director, Healthcare Professional (HCP) Customer Relationship Management (CRM)

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access ("CMG"), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for :

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Location

Job Summary

The Director, Healthcare Professional (HCP) Customer Relationship Management (CRM) will drive innovation, strategy, and delivery of our HCP CRM product inclusive of integrated capabilities such as e-detailing, customer insights modules, messaging etc. This role is broadly responsible for ensuring that HCP CRM strategies and capabilities are accelerating the organization's progress toward delivering outstanding patient and healthcare provider experiences while driving business impact.

The individual in this role will be responsible for the HCP CRM roadmap creation and delivery, along with CRM product operations and execution in partnership with business stakeholders and technical partners. As a product owner for this critical engagement platform, this person will leverage a deep understanding of CRM capabilities, strong interpersonal skills, and a results-driven approach to shape and deliver meaningful, connected support experiences for customers and internal teams.

Key Responsibilities

People

Who You Are

Minimum Candidate Qualifications and Experience

Additional Desired Candidate Qualifications and Experience