Talent.com
CRM Director

CRM Director

HavasSan Francisco, CA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

DIRECTOR CRM

Summary

  • Responsible for overall CRM planning and operations

Role : “Leader”

The CRM Director is an experienced marketing and planning professional with expert knowledge in Relationship Marketing and Direct Response. This position is shared across the portfolio and is charged to deliver sound CRM strategy and identify ways to demonstrably add value to our clients' business in support of their business goals :

  • Develops and substantiates comprehensive, integrated CRM programs and solutions- using data-driven recommendations- all geared to help move the business forward
  • Works to foster a team environment and knowledge sharing to ensure delivery of optimized RM that are on strategy, on time and within budget
  • Builds and maintains strong relationships as a trusted CRM partner with client
  • Represents the Agency’s CRM leadership on a day-to-day basis with the Client and within the Agency, providing strategic vision and directing flawless execution
  • Inspires, motivates and directs extended team-knowing how to balance pushback and challenging status quo with collaboration and partnership
  • Comfortable partnering to co-develop market research that surfaces consumer insights all along the adoption and adherence pathway
  • Ability to work seamlessly within an integrated, multichannel agency
  • Passion for healthcare is a plus

    • Specific Responsibilities :

  • Develop and maintain understanding of the client's business , products and market conditions
  • Ensure strategic alignment of each CRM client project and integration with digital, in-office, GA TV / print, while serving as a valuable team member that works closely with account team and creative(s)
  • Keep abreast and demonstrate application of current trends and advances in the marketplace and RM industry, both on- and off-line within and out of the category
  • Work closely with extended team to write CRM project briefs , Message Matricies, Communications Architecture / Flows, Content Calendars, and other documents for clients and internal teams
  • Develop segmentation strategy and optimize performance of targeted campaigns, messaging, and programs
  • Demonstrate understanding of database, data flows, business rules and use the knowledge to create plans, recommendations, and optimizations
  • Determine and monitor optimal channel planning for each program including making the business case and providing rationale for :
  • Email
  • Direct Mail
  • Telemarketing / Specialized phone services
  • In-office tactics
  • CRM-related Digital (sites, landing pages, registration, etc.)
  • Other Direct Response lead generation tactics
  • Develop testing strategies , learning agenda, measurement plans, and KPIs
  • Lead integrated analysis and own tactical and program optimization recommendations
  • Partner with other agencies to deliver seamless experiences including :
  • Develop CRM client recommendations and POVs that proactively deliver ideas to meet client objectives

    • Process and Organization

  • Accurately assesses and secures resources to generate insightful client recommendations
  • Aids in the education of all agency / client team members in CRM from process through best practices including formal on-boarding sessions as well as regular updates
  • Ensures that company and client processes are defined and followed
  • Participates in integrated team meetings with multiple agencies

    • Characteristics and Qualifications

  • Requires at least 10 years’ experience in marketing or communications
  • Bachelor’s degree or higher
  • Demonstrates the skills to foster effective teamwork and strong relationships
  • Demonstrates strong problem-solving skills, initiative, and consistently adds value
  • Commands and fosters an environment of respect, collaboration and trust
  • Strong analytic and problem-solving skills
  • Demonstrates adaptability and flexibility

    • San Francisco

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Director Crm • San Francisco, CA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director, CMO Strategy & Planning

    Director, CMO Strategy & Planning

    Salesforce, Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & CommunicationsJob Details •...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director XB, Sales Enablement, Performance and Reporting

    Director XB, Sales Enablement, Performance and Reporting

    VisaSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Director Xb, Sales Enablement, Performance And Reporting.Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director- PMM Operations

    Director- PMM Operations

    FreshworksSan Mateo, CA, US
    serp_jobs.job_card.full_time
    Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees.Softw...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director, MCM Strategy & Operations

    Director, MCM Strategy & Operations

    MolocoSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertis...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director, CMO Strategy & Planning

    Director, CMO Strategy & Planning

    Stypi (Acquired by Salesforce)San Francisco, CA, US
    serp_jobs.job_card.full_time
    Director, Marketing Planning And Strategy.Salesforce is the #1 AI CRM, where humans with agents drive customer success together. And innovation isn't a buzzword it's a way of life.The world of work...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, ChromeOS Enterprise

    Director, ChromeOS Enterprise

    Google Inc.Mountain View, CA, United States
    serp_jobs.job_card.full_time
    Google is seeking a Director of ChromeOS Enterprise, Americas, to lead the North American enterprise sales organization and drive business growth for the ChromeOS business.The successful candidate ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Director - Lifecycle & CRM

    Director - Lifecycle & CRM

    DutchOakland, CA, US
    serp_jobs.job_card.full_time
    Dutch is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.We are ex...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, CRM & Lifecycle Marketing

    Senior Manager, CRM & Lifecycle Marketing

    Levi Strauss & Co.San Francisco, CA, US
    serp_jobs.job_card.full_time
    Senior Manager Email, Push Notification, and SMS Marketing.Calling all originals : At Levi Strauss & Co.We're a company of people who like to forge our own path and leave the world better than we fo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Client Delivery Director

    Client Delivery Director

    Resource Innovations, Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Resource Innovations is seeking a dynamic,.As a Client Delivery Director, you will oversee the Customer Program Delivery Team based in CA and serve as a trusted partner to our clients, deeply engag...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    CRM Specialist

    CRM Specialist

    Air AppsSan Francisco, CA, US
    serp_jobs.job_card.full_time
    At Air Apps, we believe in thinking biggerand moving faster.We're a family-founded company on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Customer Success

    Director, Customer Success

    XperiencOps IncSan Jose, CA, US
    serp_jobs.job_card.full_time
    XOPS delivers autonomous IT, finally.We rescue talented IT professionals from the drudgery of human middleware, the manual coordination between systems that drains resources and morale, by unifying...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Consumer Credit Director

    Sr Consumer Credit Director

    LendingClubSan Francisco, CA, US
    serp_jobs.job_card.full_time
    LendingClub is looking for a Sr Consumer Credit Director to lead credit risk management oversight across our consumer lending portfolios. In this role, you will also provide independent review and c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Director / Director, CMC, Technical Operations

    Associate Director / Director, CMC, Technical Operations

    BridgeBio PharmaPalo Alto, CA, US
    serp_jobs.job_card.full_time
    Associate Director / Director, CMC, Technical Operations.When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitem...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Partner Enablement

    Director, Partner Enablement

    FreshworksSan Mateo, CA, US
    serp_jobs.job_card.full_time
    Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees.Softw...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Client Delivery Director

    Senior Client Delivery Director

    Resource InnovationsSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Resource Innovations is seeking a dynamic,.Senior Client Delivery Director.As a Senior Client Delivery Director, you will oversee the Customer Program Delivery Team based in CA and serve as a trust...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Workforce Transformation HCA (L&D)

    Director, Workforce Transformation HCA (L&D)

    KPMG USSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Director, Workforce Transformation HCA (L&D).Director, Workforce Transformation HCA (L&D).Director, Workforce Transformation HCA (L&D). Be among the first 25 applicants.Director, Workforce Transform...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Client Delivery Director

    Client Delivery Director

    Resource InnovationsSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Resource Innovations is seeking a dynamic Client Delivery Director with significant experience managing energy efficiency, load management, and other customer-centric programs to join our growing t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    PMM Contact Center Director

    PMM Contact Center Director

    Salesforce, Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & CommunicationsJob Details •...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Manager, CRM & Lifecycle Marketing

    Senior Manager, CRM & Lifecycle Marketing

    Levi StraussSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Calling all originals : At Levi Strauss & Co.We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us st...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director - Product Lifecycle Management

    Director - Product Lifecycle Management

    VisaSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Director - Product Lifecycle Management.Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30