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Senior Digital Account Executive (Hybrid - Boston MA, San Jose CA, Portland OR)

Senior Digital Account Executive (Hybrid - Boston MA, San Jose CA, Portland OR)

The Hoffman AgencyBoston, MA, US
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Senior Digital Account Executive

Do you consider social a key method of communication? Do you think memes can propel a brand narrative? Are you excited about data? Us too!

We are an integrated communications consultancy that solves business problems for tech companies, and while our heritage lies in earned media and PR, we increasingly execute "blended" campaigns that use content to tap into owned and paid media, as well as other digital modalities.

Now, more than ever, we're looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door in this case as a Senior Digital Account Executive!

Skills and Responsibilities :

  • Execute and own the day-to-day management of social media campaigns on behalf of clients, supporting content creation and engagement recommendations
  • Write compelling, quality social copy that engages
  • Manage online communities
  • Ideate and create quality, error-free work on multiple social and digital channels
  • Proven ability to lead projects from planning to completion with precision, time management while maintaining high-quality outcomes
  • Measure success on each platform sharing actionable insights with your account teams and clients
  • Lead client calls, presenting updates and contributing to proactive and positive communications
  • Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts
  • Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement
  • Support new business and current client research efforts through social listening tools
  • Utilize our digital tech stack to work smarter and measure performance
  • Forge relationships with the Agency's digital colleagues in the US, Asia, and Europe
  • Stay current on, promote and evangelize integrated digital best practices across the Agency including new channels and strategies that keep us ahead of the curve
  • Work with creative to craft visual stories we can tell on social media
  • Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
  • Collaborate across the agency to produce good work!

Functional Expertise :

  • Firm understanding of social media best practices particularly those applicable to the platforms most relevant to our B2B Tech clients (hint : LinkedIn)
  • Develop content, platform and campaign strategies based on the specific objectives and content needs of individual clients
  • Ability to pinch hit as a copywriter and recognize that compelling content isn't riddled with showy adjectives and adverbs
  • Project and account management (including ability to prioritize)
  • Understanding of the following, a plus :
  • Data analytics and supporting tools like Google Analytics
  • Paid social campaign management and execution
  • Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
  • SEO, SEM, PPC and other acronyms that fall under the digital umbrella
  • Marketing automation platforms like HubSpot and / or Marketo is also a plus
  • Qualifications :

  • Bachelor's degree in business, PR / Advertising, Communications, Journalism or Liberal Arts
  • 2-4 years of public relations experience (agency experience is preferred)
  • Report into one of our office locations (Boston, Portland, or San Jose)
  • Constantly thinking about social media and how our brands can communicate on these platforms
  • Thirst for learning about technology, social media, and marketing
  • Cultivate teamwork and a mentality that the team's success is everyone's success
  • Knack for taking complex information and reshaping it so others can understand it
  • Can problem-solve and loves a challenge
  • Has a sense of humor (required)
  • People-centered benefits :

  • 20 PTO days
  • 11 holidays including MLK day, President's Day, and Floating Holiday
  • Birthday PTO
  • 401(k) match
  • Going the extra kilometer (extra time off from going above and beyond)
  • Knock-off early on Fridays!
  • Weekly Wellness Hour
  • Sabbatical program
  • Home office stipend
  • Wellness and Professional Development Fund
  • Mentor Program
  • We are a company that values diversity and inclusion. We also "care."

    Come join us in pushing and periodically shoving the boundaries of communications. A competitive salary ($64,000 - $72,000), benefits package and career advancement opportunities will be offered to the successful candidate. We will contact all shortlisted candidates.

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    Digital Account Executive • Boston, MA, US

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