Talent.com
Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

MediabistroDowners Grove, IL, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Senior Digital Marketing Specialist

Location(s) : Chicago, Illinois, McAllen, Texas, P&C-Butterfield Road-Downers Grove-IL-AAC

Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper's products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

Position Summary :

We are seeking a results-driven Senior Digital Marketing Specialist to oversee alternative distribution channels and optimize lead generation strategies. This role will be responsible for campaign execution, vendor management, and financial performance, ensuring growth in insurance lead acquisition while maintaining compliance with industry regulations.

Position Responsibilities :

Lead Generation & Campaign Management

  • Manage 25+ lead vendor relationships for Kemper Auto's in-house agencies.
  • Launch, scale, and optimize campaigns across calls (in-bound / out-bound), web leads, and digital platforms.
  • Adjust bids, budgets, and target filters to maximize ROI.
  • Manage allotted lead purchasing budget.
  • Validate lead vendor invoicing.

Performance Monitoring & Optimization

  • Track and report on KPIs (CPL, CPA, conversion rate, ROI) weekly / monthly.
  • Identify underperforming channels; implement and report on corrective actions taken.
  • Test new digital traffic sources and distribution strategies to optimize growth potential.

    • Cross-Functional Collaboration

  • Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives.
  • Collaborate with Legal for contract execution.
  • Attend national insurance / marketing conferences for vendor development.
  • Occasionally attend company led marketing events.

    • Compliance & Strategic Growth

  • Ensure compliance with TCPA, CMS, and insurance-specific regulations.
  • Maintain lead quality and vendor compliance standards.
  • Position alternative distribution as a primary revenue growth driver.

    • Position Qualifications :

  • 5+ years of experience with insurance sales, digital marketing, performance marketing, or lead generation bids, specifically within the P&C Industry
  • Proven track record of managing multi-channel lead generation campaigns (calls, transfers, referrals, web leads, affiliate / vendor marketing).
  • Hands-on experience with budget optimization, bid management, and ROI-driven campaign scaling.
  • Experience managing 20+ third-party vendors, affiliates, or partner networks simultaneously.
  • Skilled in negotiating contracts, validating invoices, and holding vendors accountable to quality and compliance standards.
  • Ability to build strong vendor relationships through conference networking and ongoing collaboration.
  • Strong analytical background with deep knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization.
  • Experience with data dashboards, marketing analytics tools, and reporting for leadership.
  • Capable of identifying underperforming sources and implementing corrective actions quickly.
  • Familiarity with TCPA, CMS, and insurance / financial marketing regulations.
  • Experience partnering with Legal and Compliance teams to ensure campaign integrity.
  • History of implementing quality assurance checks across digital and vendor channels.
  • Demonstrated experience managing $5M+ annual marketing budgets.
  • Sponsorship is not accepted for this opportunity.
  • The range for this position is $77,100 to $128,500. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.)
  • This position is a hybrid role and can be worked out of our Downers Grove, IL, Chicago, IL or McAllen, Texas office.
    • serp_jobs.job_alerts.create_a_job

    Digital Marketing Specialist • Downers Grove, IL, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Marketing Technology Specialist

    Senior Marketing Technology Specialist

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Technology Specialist to manage and optimize marketing technology platforms.Key Responsibilities Manage and maintain core marketing technology platform...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Digital Marketing Director

    Digital Marketing Director

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Digital Marketing.Key Responsibilities Develop and execute comprehensive digital marketing strategies across various channels Design and implement consumer e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Specialist

    Marketing Specialist

    DivIHN Integration IncChicago, IL, US
    serp_jobs.job_card.permanent
    DivIHN (pronounced “divine”) is a CMMI ML3-certified Technology and Talent solutions firm.Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between tal...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Digital Marketing Manager, Commercial Fitness

    Sr. Digital Marketing Manager, Commercial Fitness

    Life FitnessDes Plaines, IL, US
    serp_jobs.job_card.full_time
    Join us as we empower the world to work out, creating healthier lives together.Senior Digital Marketing Manager.This role will develop, and scale integrated digital marketing programs that build hi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    eCommerce Digital Marketing Specialist

    eCommerce Digital Marketing Specialist

    VirtualVocationsAurora, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for an eCommerce Digital Marketing Specialist (REMOTE).Key Responsibilities Manage and execute Email and SMS content strategies, including monthly calendars and promotional s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Recruitment Marketing Specialist

    Senior Recruitment Marketing Specialist

    EcolabNaperville, IL, US
    serp_jobs.job_card.full_time
    Senior Recruitment Marketing Specialist.At Ecolab, we are helping make the world cleaner, safer and healthier protecting people and vital resources. Join us for the opportunity to own your future a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing Specialist - Business Development

    Marketing Specialist - Business Development

    Wounded Warrior ProjectChicago, IL, United States
    serp_jobs.job_card.full_time
    We know these are some of the things people look for in a job.If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Senior Digital Marketing Analyst

    Senior Digital Marketing Analyst

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time
    Box is a leader in Intelligent Content Management.Our platform enables collaboration, content lifecycle management, security, and AI-powered workflows. Our mission is to bring intelligence to conten...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Digital Marketing Analyst

    Digital Marketing Analyst

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Digital Marketing Analyst to optimize engagement and fundraising through data analysis and reporting. Key Responsibilities Collaborate with internal teams to analyze and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Digital Marketing Manager

    Digital Marketing Manager

    Purple Pig MarketingGeneva, IL, US
    serp_jobs.job_card.full_time
    Digital Marketing Manager (Updated 9 / 11 / 2025).Full Time : Monday-Friday 8 : 30-4 : 30pm (remote) / 40hrs a week position. In addition, we pay yearly bonuses based on company performance.As a Digital Mark...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Digital Marketing & Influencer Specialist – Luxury Products Job at Sapphire Ring

    Digital Marketing & Influencer Specialist – Luxury Products Job at Sapphire Ring

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time
    Digital Marketing & Influencer Specialist – Luxury Products.Florida, USA (Remote, must be based in the U.We are a growing luxury brand specializing in high-end products, including sapphires, diamon...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Digital Marketing Specialist - Salesforce Marketing Cloud

    Senior Digital Marketing Specialist - Salesforce Marketing Cloud

    Wounded Warrior ProjectChicago, IL, United States
    serp_jobs.job_card.full_time
    We know these are some of the things people look for in a job.If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    VirtualVocationsAurora, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Performance Marketing Manager to lead digital marketing strategies and client communications. Key Responsibilities Drive client communication and strategy discuss...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Digital Marketing Associate

    Senior Digital Marketing Associate

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Associate, Digital Marketing.Key Responsibilities Own and enhance sponsorship marketing campaigns to meet client goals Develop audience marketing campaigns to i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Integrated Marketing Manager, Data and Digital

    Senior Integrated Marketing Manager, Data and Digital

    Vizient, Inc.Chicago, IL, United States
    serp_jobs.job_card.full_time
    When you're the best, we're the best.We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents. We provide extensive opportunities for ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Creative CircleChicago, IL, United States
    serp_jobs.job_card.full_time
    Our client, a professional services consulting firm, is looking for a Digital Marketing Manager to join their team! This is a contract (3+ months) to potential full time hire opportunity!.You can w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digital Marketing Specialist

    Digital Marketing Specialist

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Digital Marketing Specialist (Remote).Key Responsibilities Manage and update digital accounts, including uploading content and handling reviews Develop and execute mar...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Digital Marketing

    Director of Digital Marketing

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Digital & Growth Marketing.Key Responsibilities Develop and implement digital marketing strategies aligned with business priorities Lead and coordinate digit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    VirtualVocationsAurora, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Growth Marketing (Contract).Key Responsibilities Lead and mentor a team of marketing professionals, ensuring campaign performance Design and execute mu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30