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SENIOR MEDIA RELATIONS OFFICER

SENIOR MEDIA RELATIONS OFFICER

University of California Office of the PresidentOakland, CA, United States
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Job ID

80698

Location

Oakland

Full / Part Time

Full Time

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For UCOP internal applicants, please login to the internal candidate gateway at : Jobs at UCOP

UC OFFICE OF THE PRESIDENT

At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer Prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.

The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President

DEPARTMENT OVERVIEW

The Strategic and Critical Communications Department enhances the public's understanding of the University of California and its contributions to the state, the nation, and the world. The department coordinates with the rest of the External Relations and Communications Division (ER&C) and other UC colleagues to design and implement strategies that effectively communicate the University's mission and impact to the news media. This includes engaging with reporters and responding to media inquiries, leading crisis communications, fostering strong relationships with journalists and media outlets, and generating creative and proactive press ideas on behalf of the UC Office of the President.

POSITION SUMMARY

The Senior Media Relations Officer for the UC Office of the President, the university's systemwide headquarters, is responsible for pitching positive systemwide stories, fielding media inquiries, and developing communications materials for UC and for senior leaders, including press releases, statements, op-eds, FAQs, and talking points. The person in this role will work in collaboration with ER&C colleagues and campus media leaders to identify, write (or assist in writing) media pitches, organize collateral (including photos, graphic elements, video, and social media content), and proactively pitch to media stories that support university and presidential priorities, position UC as a leader on a particular topic, and further highlight UC's state, national and global impact. The Senior Media Relations Officer will also work with subject matter experts at UCOP and other UC locations to gather and provide timely, vetted information to reporters, collaborating with the team to manage important issues and proactively stem potential crises. In addition, this role will support the implementation of messaging strategies (including developing media rollout plans), while serving as an on-the-record spokesperson for the university.

We are seeking dynamic and highly motivated applicants with advanced strategic communications experience and impeccable writing skills who thrive on working on high-profile communications and issues. The ideal candidate will have demonstrated solid media instincts and a proven track record of cultivating strong relationships with reporters, including managing issues, proactive placement of stories, and pitching institutional leaders and expertise to journalists. Experience working in a large, complex organization is critical.

Responsibilities

  • 5 0% Proactive pitching and story placement : In consultation with the Strategic and Critical Communications team, works with subject-matter experts at UCOP and other UC locations to identify compelling, high-impact university stories for the news media and develops effective pitches. Conducts research, writes, and edits press releases, fact sheets, and other products needed for pitching stories; collaborates with UCOP Communications colleagues to produce social media, creative, and digital strategies and assets as needed to support pitches. Secures strong, positive story placements to enhance the public's understanding and appreciation of UC and its contributions throughout the state and nation. Tracks and reports on these efforts to senior leadership. Collaborates across the External Relations & Communications Division to maximize media opportunities for digital, social media, and advocacy purposes. Ensures that proactive media pitching is consistent with overall strategic communications, policy, and messaging goals.
  • 40% Spokesperson and strategic communications duties : Develops and executes tactical media strategies and plans, both to support UC's overall activities and to address potentially critical news coverage. Acts as an on-the-record UC spokesperson with media. Collaborates with subject matter experts to source timely, vetted information and respond to media inquiries. Writes and edits plans, media statements, talking points, briefings, and other communications materials for both planned and unexpected situations. Also, plans, executes, and staffs press conferences, press tours, interviews, and other interactions between University representatives and news media, including in person at UC presidential events or at UC Board of Regents meetings as needed. Works with Executive Communications colleagues to draft internal communications plans, external statements, op-eds, and other high-profile collateral for senior leaders. Prepares senior leaders and other University spokespeople for media opportunities. Proactively communicates with UCOP and other UC location colleagues and leadership about media inquiries, coverage, and progress on communications activities. Ensures coordinated messaging with other departments in ER&C, other UCOP divisions, and UC campuses. Consistently cultivates long-term, positive working relationships with journalists.
  • 10% Other / miscellaneous duties : Assists or leads special projects or assignments as needed, often of a time sensitive or confidential nature.

Required Qualifications

  • M inimum 5 years In deadline-driven journalism or communications role (such as media relations, public affairs, crisis communications, etc.), preferably in a large, complex organization.
  • Advanced ability to write clear, engaging, compelling, and effective copy appropriate to target audiences, including writing on behalf of senior leaders and complex organizations, with minimal editing and feedback necessary.
  • Extensive experience with message strategy creation and implementation, solid traditional and social media instincts, and a proven track record of developing relationships with reporters.
  • Have demonstrated capacity for creative thinking and synthesis of complex information; able to generate fresh ideas for media outreach approaches that reflect University objectives.
  • Collaborative, proactive, nimble, and enjoys rolling up their sleeves and working as part of a small, high-performing team in a fast-paced environment.
  • Adept at synthesizing various viewpoints and incorporating constructive feedback into final communications.
  • Ability to juggle multiple short-term deadlines alongside long-term projects, combining speed, accuracy, and excellence in everyday performance; demonstrated ability to work independently with minimal supervision to accomplish high-profile tasks and meet concurrent deadlines.
  • Exceptional interpersonal and client relationship skills to develop productive partnerships and build consensus. Ego-free, service-oriented approach and experience working with cross-functional teams.
  • Have a passion for mission-driven, meaningful work and a familiarity with issues and trends in higher education.
  • Demonstrates the highest levels of reliability, trustworthiness, and integrity.
  • Excellent analytical and decision-making skills; solid political acumen and problem recognition, avoidance, and resolution skills.
  • Experience with digital platforms and outlines, including creatively leveraging their reach to achieve external messaging goals.
  • Preferred Qualifications

  • Knowledge of the University of California, its achievements, mission, vision, goals, objectives, programs, policies, and structure.
  • Education

  • Bachelor's degree in communications, journalism, public policy, or similar relevant field, or equivalent work experience / training.
  • SALARY AND BENEFITS

    Job Title

    Media Communications Specialist 4

    Job Code

    005885

    Salary Grade

    Grade 24

    Payscale : $130,000 - $145,000

    The University of California, Office of the President, is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The full salary range shows the growth potential for this position and the pay scale is the budgeted salary or hourly range that the University reasonably expects to pay for this position.

    Benefits : For information on the comprehensive benefits package offered by the University visit : Benefits of Belonging

    ADDITIONAL INFORMATION

    HOW TO APPLY

    Please be prepared to attach a cover letter and resume with your application.

    APPLICATION REVIEW DATE

    The first review date for this job is September 16, 2025 . The position will be open until filled.

    CONDITIONS OF EMPLOYMENT

    Background Check Process : Successful completion of a background check is required for this critical position. Background check process at UCOP

    Smoke Free Work Environment : The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy

    As a condition of employment, you will be required to comply with the University of California Policy on Vaccination Programs , as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

    As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct, are currently being investigated for misconduct, left a position during an investigation for alleged misconduct, or have filed an appeal with a previous employer.

  • "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.
  • EEO STATEMENT

    The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

    The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at : Accessibility or email the Human Resource Department at : epost@ucop.edu

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