Senior Marketing Manager - Paid Advertising

Senior Marketing Manager - Paid Advertising

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later's paid media programs across search, social, and display. You'll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. In this critical role, you'll own campaign builds, testing frameworks, daily optimizations, and reportingensuring every dollar spent translates into measurable pipeline and growth. Partnering closely with our VP of Demand Generation, you'll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later.

Strategy

• Develop and own Later's full-funnel paid media strategy across B2B enterprise, SMB / mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.

Technical / Execution

Search : Google Ads (PMax, DemandGen, Search).

Team / Collaboration

Leadership

Research / Best Practices

What Success Looks Like

What You Bring

How You Work

Our Approach to Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range :

$ 120,000 - 145,000 USD

#LI-Remote

Where We Work

We have offices in Boston