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Senior Programmatic Media Buyer

Senior Programmatic Media Buyer

MediabistroWashington, District of Columbia, United States
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Senior Programmatic Media Buyer

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Programmatic Media Buyer to join our fast-growing digital practice to execute high-performing programmatic ad campaigns that help top-tier advocacy clients win every day.

In this role, you will :

Execute and optimize programmatic ad campaigns across buying platforms like The Trade Desk, StackAdapt, and DV360.

Own the full lifecycle of programmatic campaigns, from trafficking to optimization and reporting.

Analyze campaign performance, budget allocations, audience saturation, KPI performance, and pacing daily, making data-driven optimizations.

Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.

Support best practices by mentoring junior buyers and contributing to internal training.

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Media Buyer • Washington, District of Columbia, United States

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