Director of Performance Marketing

Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses. You will develop strategies to find consumers with specific health needs and cultivate and close new strategic affiliate relationships to drive in-bound consumer leads as well as identify new monetization and revenue opportunities. You will oversee the day-to-day partner operations which include campaign on-boarding, optimization, quality management and analysis.

The right candidate excels at new business development, account growth, technical operations and driving revenue. This role works closely with the product team to improve the product, workflow and operations of the marketing channel. Must thrive in a fast paced, dynamic environment, be curious, revenue driven, love looking at data and possess a high degree of attention to detail.

Key Responsibilities :

• Own the full customer life-cycle including partner engagement, contracting, integrations, day to day oversight, optimization of campaigns and billing

Create strategic account plans to drive growth with existing partnerships

Become a subject matter expert and provide market feedback to the internal team.

Work closely with Product and Technical teams to improve our product roadmap, operations and lead platform

Provide data-driven performance feedback and actionable insights to both internal and external audiences

Achieve revenue and volume goals as assigned

Willingness to dig in and find solutions

Requirements :

5-7 years in a comparable affiliate marketing or partner management position

Knowledge of performance marketing, lead generation and online marketing

Experience negotiating MSA agreements

Dynamic self-starter, great problem solving skills

Effective communicator who excels at cross-functional collaboration

Experience with API based platforms, lead generation platforms and / or call platforms is a big plus

Highly organized with a strong attention to detail and good follow-through

Data-driven and very comfortable with Excel

Comp : up to 170k + bonus

#J-18808-Ljbffr