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Director of Marketing

Director of Marketing

Discovery CubeSanta Ana, CA, US
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Director Of Marketing

Come join the fun and make a difference with Discovery Cube! For over 25 years, we've been inspiring kids and educators alike with our hands-on science education initiatives and interactive exhibits. Our four core initiatives - STEM proficiency, early childhood education, healthy living, and environmental stewardship - are future-forward in promoting life-long-learning. Plus, with our immersive campuses in Orange County and Los Angeles, as well as our educational outreach programs, there are endless opportunities for learning exploration. As a prominent advocate for modern science education, we believe in empowering our learners with real-world applications and spotlighting science as a solution and force for good. Don't miss out on the excitement and join our important mission today!

Position

As a leader at Discovery Cube, the Director of Marketing will oversee and support all aspects of the organization's marketing and communications strategy for both our Orange County and Los Angeles campuses.

The Director will play a key role in driving digital-first initiatives to strengthen engagement and grow audience reach. Working closely with the greater marketing team, this position will support both campuses along with partner-related promotions, large exhibit campaigns, and select museum events.

This role reports directly to the VP of Marketing and works collaboratively with internal teams to ensure cohesive and impactful storytelling across all digital and traditional platforms.

Responsibilities

  • Oversee brand and reputation management across PESO (paid, earned, shared, and owned) channels, managing all marketing and content efforts for Los Angeles and Orange County.
  • Lead integrated marketing efforts across digital, social, advertising, email, website, media / PR, and events.
  • Help meet revenue goals for attendance, membership, contributions, facility rentals, and programs.
  • Create and implement paid advertising plans and budgets, leveraging Google Analytics, SEO / SEM, and audience insights to optimize performance.
  • Manage content creation, creative design, and distribution of online content, press releases, advertisements (print, broadcast, digital, and out-of-home).
  • Develop strategies and creative briefs, overseeing production of all print and online collateral including seasonal campaigns, new exhibits, fundraising appeals, and educational program marketing.
  • Partner with the VP of Marketing to manage all financial and operational aspects of the marketing department, including annual budget development, monitoring, and reporting.

Qualifications

  • Bachelor's degree required in Communications, Business, Marketing, Public Relations, or a related field
  • Minimum of 710 years of progressive experience in marketing, advertising, digital media, and public relations with a proven record of increasing brand visibility, driving revenue, and boosting audience engagement.
  • Demonstrated success in planning and executing integrated PESO) campaigns across digital, social, email, PR, advertising, events, and community partnerships.
  • Strong experience developing and managing annual marketing budgets of $1M+ with responsibility for meeting revenue and expense commitments.
  • Proficiency with digital marketing tools including Google Analytics, Google Ads, SEO / SEM, email marketing platforms (e.g., Mailchimp), and social media management tools (e.g., Hootsuite, Sprout), MS SharePoint and Office 365
  • Excellent written and verbal communication skills with the ability to craft messaging across diverse platforms, prepare press releases, and provide strategic counsel to leadership.
  • Strong understanding of marketing metrics, measurement, and reporting to evaluate campaign effectiveness and optimize results.
  • Keen attention to detail and ability to balance strategic thinking with hands-on execution.
  • Agency experience strongly preferred; bilingual in Spanish a plus.
  • Ability to support an organization open 7 days a week, including occasional early morning or evening programs (TV interviews, photo shoots, special events, etc.).
  • Passion for science education and enthusiasm for contributing to a dynamic, innovative, and community-centered organization.
  • What's In It For You

  • Medical, dental and vision insurance
  • Optional supplemental insurance coverage
  • 401K with up to 4% match after one year for full-time employees
  • 14 Free general admission tickets per year
  • Festival tickets plus admission
  • On-site dining and shopping discount
  • Employee discounts through ADP
  • Accrued paid time off for full-time employees
  • 10 paid company holidays
  • Flexible work hours / WFH Thurs-Fri (will homebase from OC Museum, but will be expected to work from LA campus twice monthly)
  • Compensation

    $100,000 - $135,000 USD

    Discovery Cube provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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    Director Of Marketing • Santa Ana, CA, US

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