Senior Product Manager - National and Specialty Lending

Product Manager IV - Commercial Lending

Responsible for ensuring assigned product(s) is relevant, sold properly, and is managed to a positive customer experience as it relates to sound infrastructure and integrity levels. Responsible for the management of assigned product(s), including market research, financial analysis, product planning, product development and implementation, and coordination of sales and marketing strategies, objectives, and programs. Product profitability, mitigation of risk, evaluation of product performance and measurement of results are key components of this position. Serve as subject matter expert for suite of products.

Position Responsibilities :

Roadmap Management

• Serve as a market expert for assigned product(s) through research (internal and external), discovery, validation and customer interactions and presentations, white papers, etc.
• Define market problems by gathering and analyzing market, customers, non-customers and potential customer information; understanding product, position, competition and SWOT; and through technology assessment and win / loss analysis.
• Develop solutions through strategic planning, including product roadmap and business plan development; profitability, pricing and positioning assessment; understanding customer buying process, buyer / user personas and use scenarios; develop solution requirements; represent voice of customer throughout requirements, design and development process; ensure solution addresses defined market problem(s) and aligns with solution development.
• Manage products, monitor product life cycle, and recommend pricing and marketing strategies to improve profitability and / or reduce expense, and to enhance customer retention and acquisition.
• Define, measure and manage product risk.
• Measure assigned product(s) success and communicate results.

Product Promotion / Advocacy

Portfolio and Revenue Management

Product Initiatives