VP, Social Media Acceleration

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

VP, Social Media Acceleration is a critical leadership role responsible for designing the systems and processes that power a world-class, future-ready social ecosystem. Serving as the right hand and strategic operator to the VP of Global Social, this leader is part operational architect, part strategic connector, and part culture carrier. You will ensure our global social strategy is aligned, execution is accountable, and operations run with clarity, speed, and impact—scaling social media excellence across markets, unlocking innovation, and enabling teams to deliver culturally resonant, business-driving content at global scale.

Key Responsibilities

Global Social Media Strategy & Execution

Partner with the VP of Global Social Media to translate high-level vision into actionable strategies, playbooks, and market-level execution plans.

Lead global social operating rhythms—business reviews, leadership meetings, launch readiness, and annual planning—to ensure priorities are clear, tracked, and delivered.

Drive the integration of paid, organic, influencer, UGC, and social commerce into a unified, high-performing social acceleration model.

Operational Integration Across Regions

Serve as the connective tissue between global leadership and regional / local teams, ensuring information, priorities, and accountability flow seamlessly.

Oversee the operational alignment of creative, media, influencer, analytics, and brand partners to enable market success.

Identify and close organizational gaps that slow execution or create ambiguity, ensuring speed to market and impact.

Content Engine & Creative Enablement

Lead the development and scaling of a global content engine that delivers high-quality creative across always-on, campaign, and product launch moments.

Ensure global assets are adaptable for local markets while maintaining brand consistency and cultural relevance.

Champion innovation in creative formats, storytelling, and the integration of influencer and creator content into our media ecosystem.

Technology, Tools & Insights

Oversee the global social media tech stack—including publishing, listening, analytics, content management, and advocacy tools.

Drive the selection, integration, and optimization of platforms to improve speed, collaboration, and performance measurement.

Leverage real-time insights to optimize creative, media, and audience targeting for maximum impact.

Performance, Governance & Risk Management

Establish and track KPIs for social performance globally, ensuring results are communicated clearly to leadership.

Safeguard brand reputation through proactive governance, compliance with platform policies, and readiness for issues or crises.

Enable data-driven decision-making through consistent reporting and actionable insights.

Team Leadership & Capability Building

Define and manage global social resourcing—balancing centralized, regional, in-house, and agency support models.

Build global social fluency across the organization through training, playbooks, and market enablement programs.

Foster a high-performance culture that champions creativity, inclusivity, and collaboration across all social teams and partners.

Qualifications

12+ years in social media, digital marketing, or brand leadership roles, with significant global and operational experience.

Proven success driving execution in matrixed, multinational environments.

Deep expertise across the full social ecosystem—paid, organic, influencer, commerce, and emerging technologies.

Strong operational leadership skills, with the ability to bring structure to complexity and align cross-functional stakeholders.

Experience managing large-scale creative, media, and influencer initiatives with measurable business outcomes.

Exceptional communication skills and executive presence.

Impact of the Role

This role is the engine behind SharkNinja’s ability to scale and accelerate its social media presence globally. By connecting strategy to execution, integrating global and local teams, and embedding operational excellence, the VP, Global Social Media Acceleration will ensure our brand shows up with speed, cultural relevance, and impact—everywhere our consumers are.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us :

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com