Highwire is hiring : Public Relations Account Executive, B2B Tech & Professional

Overview

Public Relations Account Executive, B2B Tech & Professional Services

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation and that the most impactful stories include all voices and perspectives. We foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. This is an opportunity to contribute to an award-winning culture and a growing business where you can make a real impact.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team.

Responsibilities

• Media / Influencer Relations
• Strong knowledge of all media and influencers relevant to clients’ business
• Proactive media engagement and storyline development
• Strong relationships with regular media and influencer targets
• Secure coverage for each account according to team goals
• Client Service / Management
• Facilitate media briefings across client accounts and provide feedback to clients
• Own portions of client PR calls
• Provide counsel on media opportunities and coverage
• Present quarterly / yearly account progress (as needed)
• Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
• Become a go-to resource for client contact
• Writing Proficiencies : generate press releases and other content that meet client satisfaction with minimal edits
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, and general team correspondence
• Professional, articulate and timely client communication
• Development of consistent, creative, successful pitches
• Agency Operations : mentor junior staff, assist in development of goals, and conduct reviews
• Participation in new business process including identifying targets, research and pitching
• Identify, attend and encourage attendance at networking events
• Maintain a respectful, enthusiastic and professional attitude toward coworkers, clients and external colleagues; lead by example
• Support teams and manage up and down
• Use of flexible work policies
• Writes for Highwire blog and uses Highwire social channels
• Self Development : set quarterly goals, prioritize based on impact, and drive projects forward independently
• Identify areas for self-improvement and bring suggestions to management
• Consistently meet deadlines or provide notice if unable to
• Attends regular networking events

Qualifications

Our ideal Account Executive has 2-3 years of PR experience—at an agency or a startup—and is ready to elevate their career. You have solid relationships with key players, are in tune with social media, and are an exceptional writer. You are on the cusp of discovering a role that will develop new leadership skills under seasoned guidance in a forward-thinking agency.

Perks and Benefits

Location

Fort Lauderdale, FL; Miami, FL

Compensation

$60,000 - $90,000 (range shown is indicative and may vary by location and experience)

Senior roles and related opportunities may exist within the organization as described in other postings.

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