VP, Advanced Analytics / Insights

Vice President, Analytics

Location : New York City or Chicago preferred (flexibility available)

Reports to : EVP, Analytics

The Vice President, Analytics will be the senior-most analytics leader across a portfolio of high-profile accounts. You will set the vision for integrated measurement, unify teams across multiple lines of business, and drive innovation through advanced statistical modeling, attribution, brand equity analysis, and clean room integrations.

You will combine technical depth in statistics and data science with the business acumen and presence to influence executive partners. You will orchestrate analytics across digital and offline channels, including linear TV, digital attribution, and brand health tracking, and ensure analytics delivers measurable business impact.

Responsibilities

• Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean roombased approaches.
• Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions.
• Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.
• Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes.
• Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments.
• Drive the evolution of clean roombased analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement.
• Be the senior-most analytics partner to executive-level partners, building trusted relationships and delivering clear, persuasive insights.
• Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes.
• Champion a test-and-learn culture, guiding clients toward innovative measurement practices.
• Lead a multi-level analytics team (Directors, Managers, Analysts), setting vision, priorities, and standards for excellence.
• Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.
• Leads new business efforts to enable business growth and development (new clients and existing accounts).
• Leads department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Oversee data collection, tagging, and QA practices to safeguard accuracy and enable advanced modeling.
• Improve processes and workflows to scalability and consistency across engagements.

Qualifications

The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include :

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

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