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Senior Email Marketing Manager

Senior Email Marketing Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Email Marketing Manager who specializes in lifecycle strategy, segmentation, and storytelling.

Key Responsibilities

Own the entire lifecycle funnel from onboarding to loyalty campaigns

Lead and oversee external lifecycle partners to ensure execution aligns with brand strategy

Build audience logic for effective segmentation and personalization of messages

Required Qualifications

4 - 6 years of experience in email marketing, CRM, or lifecycle marketing

Proven track record of managing campaigns from strategy to execution

Deep experience with Klaviyo, Bubblehouse, and Zaymo

Strong understanding of customer journeys and analytics

Experience managing third-party lifecycle or CRM agencies

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Email Marketing Manager • Kalamazoo, Michigan, United States

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