Director, Advancement, Marketing & Comm

Job Title : Director, Advancement, Marketing & Comm

Location : Albany State Rec. Location

Regular / Temporary : Regular

Full / Part Time : Full-Time

Job ID : 285347

About Us

Albany State University is a fully accredited senior unit of the University System of Georgia. Employees receive benefits provided by the University System of Georgia, including, but not limited to, medical and major medical insurance, group life insurance, participation in the Georgia Teachers' Retirement System, Optional Retirement Plan (Faculty and exempt employees only), Social Security and Tuition Assistance Program after six months of employment.

Location

Our West Campus is located at 2400 Gillionville Road, Albany, GA 31707. Our East Campus is located at 504 College Drive, Albany, GA 31705. The Human Resources office for both campuses is located on the West Campus in Building K, Suite 111.

Job Summary

Albany State University (ASU) is seeking a dynamic and strategic leader to serve as the Director of Marketing and Communications. This position is responsible for developing, executing, and optimizing marketing, public relations, and communication strategies that enhance awareness, engagement, and support for ASU's mission and vision. The successful candidate will drive innovative and effective campaigns to engage local, national, and international communities in the life and activities of the University.

Sponsorship for this position is not available.

Responsibilities

Develop, implement, and continuously improve strategic marketing, communications, and public relations plans that effectively promote Albany State University.

Lead branding efforts to ensure consistency and alignment across all communication channels and materials.

Oversee the creation and distribution of high-quality content, including press releases, digital media, advertising, and publications.

Cultivate and maintain relationships with media outlets, community partners, and key stakeholders to enhance the University's visibility and reputation.

Manage digital marketing initiatives, including social media, email campaigns, website content, and online engagement strategies.

Collaborate with University leadership to ensure cohesive messaging and alignment with institutional goals.

Monitor and analyze marketing and public relations performance metrics to assess effectiveness and guide strategic decision-making.

Lead crisis communication planning and response efforts in coordination with University leadership.

Supervise and mentor marketing and public relations staff, fostering a high-performing and innovative team environment.

Required Qualifications

Bachelor's degree in Marketing, Public Relations, Communications, or a related field. Minimum of 5-7 years of experience in marketing, public relations, or communications, preferably in higher education or a similar sector.

Proven ability to develop and execute strategic marketing and communication plans.

Strong leadership, organizational, and project management skills.

Exceptional written and verbal communication abilities.

Proficiency in digital marketing tools, social media platforms, and analytics.

Experience managing media relations and crisis communication.

Demonstrated success in fostering engagement across diverse audiences.

Preferred Qualifications

Master's degree in Marketing, Public Relations, Communications, or a related field.

8-10 years of experience in marketing, public relations, or communications.

Proposed Salary

Salary range is from $44,154 to $57,000.

Required Documents to Attach

Cover letter

Resume

Three professional references with their contact information

Contact Information

For more information or questions about a job posting, please contact the Office of Human Resources at (229) 500-2026, or by email at hrasu@asurams.edu. For technical support, please call the USG Service Desk at (877) 251-2644, or by email at support@usg.edu.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https : / / www.usg.edu / policymanual / section6 / C2653 .

Institutional Values

Excellence

We achieve outcomes of the highest quality, hold ourselves accountable to the highest standard and are committed to continuous improvement in University programs and services.

Respect

We are directed by tenets of ethics, treating other with courteous regard, and being civil in our interactions.

Community

We strive to build community and value a good mindset.

Teamwork

We seek partnerships within the University and community. We practice a supportive spirit that results in the implementation of plans, actions and shared results.

Learning

We cultivate a practice of global pedagogies in a learning environment.

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Albany State University.

Certain positions may also require the selected candidate to submit to or have :

• a credit check completed for "Positions of Trust" and / or approved departmental purchase card usage
• a motor vehicle report for positions that require driving an Albany State University vehicle
• a successful pre-employment drug test

Equal Employment Opportunity

Albany State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, working, and studying. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the ASU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the ASU community.

For questions or more detailed information regarding this policy please contact the Albany State University Office of Human Resources at (229) 500-2026. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at 229-500-3442.