Director of Marketing: Senior Care ServicesInnovative Senior Solutions Inc • Americus, GA, US
Director of Marketing : Senior Care Services
Innovative Senior Solutions Inc • Americus, GA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionPlan and execute Medicaid, VA, Private Pay, and Structured Family Caregiving promotional campaigns. Create local outreach initiatives for hospitals, discharge planners, churches, and employer groups. Design and distribute brochures, flyers, physician leave-behinds, and community referral kits. Oversee or outsource social media, digital advertising, email marketing, content creation, and podcast marketing. Source and manage freelance vendors (photographers, designers, ad specialists) when needed. Plan and facilitate community events, open houses, health fairs, and Lunch & Learns. Monitor lead generation, admissions conversions, and event outcomes through CRM tracking. Provide weekly, monthly, and quarterly reporting on marketing KPIs. Manage the marketing budget and ensure cost-effective strategies. 5+ years of experience in marketing, preferably in senior care, healthcare, franchising, or multi-location services. Demonstrated success in campaign planning, outreach initiatives, and brand development. Comfortable leading a team or coordinating freelance contractors. Proficiency with CRM systems (Salesforce preferred) and digital analytics tools. Excellent project management, communication, and event planning skills. Highly collaborative, hands-on, and execution-focused. Competitive base salary Performance-based bonus structure tied to meeting departmental quotas, marketing KPIs, and occupancy percentage goals Annual bonus eligibility based on company growth and marketing performance metrics
Job Description
Job Description
Position Overview :
The Director of Marketing will oversee all marketing efforts across multiple adult day health centers, a 24-bed personal care home, structured family caregiving services, and franchise-related branding. You will manage campaigns, community outreach, brand assets, vendors, analytics, and event marketing—all while supporting the admissions and care coach teams to increase client enrollment and occupancy.
Key Responsibilities : Strategy & Leadership
- Develop, lead, and execute a comprehensive marketing strategy aligned with occupancy and admissions goals.
- Drive local brand awareness campaigns that build trust and promote services across target markets.
- Equip internal teams with marketing materials, messaging guides, and outreach tools.
Campaign Management
Team Management & Execution
Analytics & Reporting
Qualifications :
Compensation & Bonus Opportunities :
serp_jobs.job_alerts.create_a_job
Director Of Marketing • Americus, GA, US
Job_description.internal_linking.related_jobs
Director, Advancement, Marketing & Comm.Albany State University is a fully accredited senior unit of the University System of Georgia.
Employees receive benefits provided by the University System of...serp_jobs.internal_linking.show_more
Whether you have your eye set on a specific hospital or found a place you'd love to call home, we can help.As the nation's largest healthcare staffing agency, we'll get you in the door faster throu...serp_jobs.internal_linking.show_more
Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...serp_jobs.internal_linking.show_more Provost / VP for Academic Affairs.A unique blend of tradition and modernity, Georgia Southwestern State University (GSW) is a world-class institution that offers a variety of undergraduate and gradua...serp_jobs.internal_linking.show_more 
WHEN YOU WORK FOR US, WE WORK FOR YOU.With Titan Medical, you gain access to thousands of travel nursing and allied health jobs across the country.
You also get unmatched service.From the moment you...serp_jobs.internal_linking.show_more WHEN YOU WORK FOR US, WE WORK FOR YOU.With Titan Medical, you gain access to thousands of travel nursing and allied health jobs across the country.
You also get unmatched service.From the moment you...serp_jobs.internal_linking.show_more Director, Annual Giving Officer.Albany State University is a fully accredited senior unit of the University System of Georgia.
Employees receive benefits provided by the University System of Georgia...serp_jobs.internal_linking.show_more 
DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more Provost and Vice President for Academic Affairs.Albany State University stands as the region¿s Historically Black College and University (HBCU), deeply committed to empowering students and enrichin...serp_jobs.internal_linking.show_more 
IDR Healthcare is seeking a travel nurse RN Dialysis for a travel nursing job in Dawson, Georgia.Job Description & Requirements.
IDR Healthcare is an awarding winning staffing firm that believes it ...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more 
Become a Director of Operations (RN) with Georgia Hospice Care.Are you a leader committed to creating meaningful patient experiences? Do you believe in the importance of providing top-quality hospi...serp_jobs.internal_linking.show_more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a var...serp_jobs.internal_linking.show_more
Director, Advancement, Marketing & Comm
InsideHigherEd • Albany, Georgia, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Permanent Director of Patient Care Services
Aya Healthcare • Albany, GA, US
serp_jobs.job_card.permanent
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Sales Account Executive - Remote
Riverside Payments • Americus, Georgia, US
serp_jobs.filters.remote
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Provost / VP for Academic Affairs
InsideHigherEd • Americus, Georgia, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Travel - Respiratory Therapist
Titan Medical Group • Cusseta, GA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Travel - CT Technologist
Titan Medical Group • Americus, GA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
Director, Annual Giving Officer
InsideHigherEd • Albany, Georgia, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Delivery Driver - Flexible Onboarding
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Restaurant Delivery - Flexible Onboarding
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Restaurant Delivery - Onboarding / Onboard
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Delivery Driver - Sign Up in Minutes
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Provost and Vice President for Academic Affairs
InsideHigherEd • Albany, Georgia, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Travel Chronic Dialysis RN - $2,250 per week
IDR Healthcare • Dawson, GA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
Restaurant Delivery - Flexible Schedule
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Restaurant Delivery
DoorDash • Ideal, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Restaurant Delivery - Sign Up in Minutes
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director of Operations (RN)
Georgia Hospice Care • Rupert, GA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Restaurant Delivery - Start Earning Quickly
DoorDash • Lilly, GA, United States
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted