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Web Marketing Manager Job at Velocity in Pensacola
Web Marketing Manager Job at Velocity in PensacolaMediabistro • Pensacola, FL, United States
Web Marketing Manager Job at Velocity in Pensacola

Web Marketing Manager Job at Velocity in Pensacola

Mediabistro • Pensacola, FL, United States
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Overview

The Web Marketing Manager at Velocity and its portfolio of brands is responsible for owning the web channel across multiple branded websites, ensuring that content, user experience, SEO, and performance all align with business goals. This role blends strategic oversight with hands‑on execution : building and maintaining product pages, landing pages and blogs; optimizing for SEM / SEO; and ensuring seamless integrations with lead capture tools like HubSpot.

The Web Marketing Manager partners closely with the marketing, creative and development teams, as well as external agencies and vendors, to deliver best‑in‑class digital experiences that drive engagement, lead generation and customer satisfaction.

Duties and Responsibilities

Website Ownership & Content Management

  • Manage and maintain Velocity and its portfolio of brand websites, serving as the central point of ownership for all content and digital experiences.
  • Build, publish and maintain product pages, landing pages and blog posts using the CMS.
  • Proofread and copyedit content to ensure accuracy, clarity and adherence to editorial and brand standards.
  • Manage digital assets (images, videos, documents) within the CMS to ensure proper tagging, accessibility and organization.
  • Conduct regular content audits to remove outdated materials, refresh copy and ensure site accuracy.
  • Perform go‑live quality assurance checks to ensure error‑free launches, including formatting, links, responsiveness and accessibility.

User Experience & Optimization

  • Optimize site navigation, layout and page structure to create seamless user journeys that support marketing and sales goals.
  • Implement on‑page SEO best practices, including metadata, headings, alt text and internal linking.
  • Support site health through technical SEO basics such as sitemaps, broken links, Core Web Vitals and collaboration with developers on speed and mobile performance.
  • Ensure seamless integration and functionality of lead capture elements such as HubSpot forms, troubleshooting issues and optimizing for conversions.

    • Cross‑Functional & External Collaboration

  • Collaborate with marketing, design and creative teams to translate project briefs into functional, engaging web content.
  • Partner with the Social Media Manager, Email Marketing Manager and broader marketing team to align campaigns with web updates and landing pages.
  • Work with internal web developers on complex builds, ensuring technical feasibility and design integrity.
  • Collaborate with external agencies and vendors to execute new website initiatives, enhancements and ongoing updates across all brand sites.
  • Support acquisition integrations and new product launches by building and managing corresponding web experiences.

    • Performance, Analytics & Reporting

  • Monitor website performance and user behavior using Google Analytics, Google Tag Manager, Google Search Console and other tools.
  • Conduct basic technical SEO audits to ensure effective crawling, indexation and overall site health.
  • Provide regular reporting and insights on traffic, engagement and conversion rates.
  • Flag performance issues and recommend corrective actions to improve engagement and lead generation.
  • Document updates, fixes and improvements for accountability and future reference.
  • Support A / B testing and data‑driven optimization to refine content and page performance.

    • Governance & Standards

  • Maintain and enforce Velocity’s web content style guide, ensuring consistent brand application across all websites.
  • Ensure compliance with accessibility standards (WCAG 2.1) and digital best practices.
  • Develop workflows for content requests, updates and approvals to streamline publishing processes.
  • Contribute to Velocity’s long‑term web strategy and future redesigns or digital modernization initiatives.

    • Key Performance Indicators (KPIs)

    Website Ownership & Accuracy

  • All websites across Velocity and its portfolio of brands remain accurate, brand‑aligned and up to date.
  • Error‑free, on‑time publishing supported by proofreading and QA processes.

    • User Experience & Conversion

  • Improved engagement metrics including time on page, click‑through rates and conversions.
  • HubSpot forms and other lead capture elements function reliably and drive measurable conversion improvements.
  • Positive feedback on site usability and navigation.

    • SEO & Traffic Growth

  • Year‑over‑year increases in organic traffic through consistent SEO best practices.
  • Improved keyword rankings, Core Web Vitals scores and domain authority.

    • Collaboration and Workflow

  • Effective cross‑team collaboration with marketing, creative and technical teams.
  • Productive partnerships with agencies and vendors to execute initiatives on schedule.
  • Organized management of content workflows with positive feedback on responsiveness.

    • Required Skills And Abilities

  • Proficiency with content management systems across multiple platforms, including WordPress, Shopify, HubSpot CMS or similar.
  • Ability to adapt quickly and manage content on different platforms depending on brand needs.
  • Strong understanding of SEO, SEM, accessibility, UX and mobile responsiveness.
  • Familiarity with HTML and CSS; ability to make light front‑end adjustments when needed.
  • Proficiency with web performance and analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMrush or Ahrefs.
  • Familiarity with marketing automation and CRM platforms, particularly HubSpot forms, and ability to manage web‑to‑lead integrations.
  • Strong editorial skills including proofreading and copyediting.
  • Ability to conduct technical SEO audits and recommend improvements.
  • Strong organizational skills with attention to detail and quality assurance.
  • Ability to manage multiple projects and deadlines in a fast‑paced environment.
  • Strong communication skills and the ability to collaborate across teams and with external partners.

    • Education Background and Experience

  • Bachelor’s degree in marketing, communications, digital media or related field preferred.
  • 3–5 years of experience managing content for public‑facing websites, ideally in automotive, lifestyle or premium / luxury industries.
  • Experience with SEO, SEM, analytics and conversion optimization strongly preferred.
  • Experience working cross‑functionally with creative, technical teams and agencies.

    • Physical Demands (To include but not limited to)

  • Prolonged periods of sitting at a computer.
  • Frequent use of hands for typing and digital production tasks.Occasional lifting of office equipment or materials up to 15 lbs.
  • Regular communication with team members via in‑person, phone or video.

    • Benefits Include

  • Compensation : Pay is based on experience and qualifications.
  • Health & Wellness : Health / Dental / Vision / Life / Disability / Aflac available after 60 days.
  • Retirement : 401(k) with company match after 6 months at next enrollment period.
  • Paid Time Off : Paid time off and paid holidays.
  • Additional Perks : Company sponsored events, tool program, merchandise discounts, friendly team environment.

    • Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

    Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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