Mgr, Marketing Job at Elior Collegiate Dining in Albany

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We are looking for a Marketing Manager for our Education Segment. This is a great opportunity for an innovative marketing professional to support our regional operations teams, developing strategies to create the consumer experience appropriate to the brand and account in which they operate.

The Role At a Glance

We are looking for a Marketing Manager to lead the marketing strategy for different regions within our Education team. You will be valuating key client marketing plans / materials relative to effectiveness and / or ROI, as well as providing recommendations for improved efficiencies / changes based on your expertise.

What You'll Be Doing

Serve as marketing Liaison / Lead within a Region of the Country

Develop segment-specific strategic marketing plans with support of Senior Director of Marketing

Execute program strategies for unit level

Collect / Track Program Data with the Region

Develop and execute retail promotional strategies for culinary concepts

Develop marketing programs aimed to increase customer satisfaction, participation and or revenue

Partner with the corporate team to develop creative briefs for marketing collateral which includes among other initiatives

In-Unit Marketing Calendars

Case studies

In-Unit brands standards

Concepts

Programs

Business Development Presentations

Manage / Responsible for the New Account Opening Marketing Process

Orders

Installation

Brand Standards & Design

Manage / support the regions :

Digital Signage

Company Store

SharePoint

Provide / gather PR for enhanced exposure to the K-12 by Elior brand in the marketplace

Press Releases

Social Media

Websites

Must-haves

3-5 years of Marketing Experience or related field

Bachelor's Degree in Marketing or related field or equivalent work experience

Solid understanding of marketing strategies and tactics (food service, retail or restaurant management preferred)

Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision makers

Possess professionalism and passion for customer and client relations

Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education and skills is required

Ability to think strategically and operate autonomously

75% Travel + 25% Remote Work

Nice-to-haves

Experience working in a marketing capacity supporting a contract services organization

Experience working in a marketing capacity in Food Services

Where You'll Be Working

Albany State University

Our Benefits

Medical (FT Employees)

Dental

Vision

Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity

Discount Program

Commuter Benefits (Parking and Transit)

EAP

401k

Sick Time

Holiday Pay (9 paid holidays)

Tuition Reimbursement (FT Employees)

Paid Time Off

About Aladdin

As our higher education segment, Aladdin serves colleges and universities across the United States. From dining halls to sporting events, we recognize how important food is to the college experience, and strive to ensure that students receive delicious, healthy food to fuel them through education and life.

About Elior-North America

Elior North America is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We are committed to diversity and encourage applications from people of all backgrounds and abilities. We take pride in supporting the development of our employees and their skills at all levels and in fostering an environment of growth.

EEO Statement

Elior North America is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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