Digital Marketing Strategist (Web & Social Media)

Job Description

Job Description

Location : Columbus, OH (Hybrid or Remote)

About the Role

Jumpmind is seeking a Digital Marketing Specialist to own the day-to-day management of our website, social media channels, and digital campaigns.

Responsibilities

Website Management

Maintain and update website content using WordPress

Collaborate with design and product teams to launch new pages, optimize layouts, and ensure brand consistency

Monitor site performance, SEO, and analytics to identify areas for improvement

Manage integrations with analytics, lead capture, and marketing automation tools

Digital Marketing & Advertising

Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns to generate leads and increase visibility

Manage email marketing initiatives including list segmentation, campaign creation, and performance tracking

Support the development of landing pages, campaign assets, and A / B testing to improve conversion rates

Track KPIs and provide regular reports on campaign performance and ROI

Social Media & Content

Develop and schedule posts across LinkedIn, Facebook, and YouTube

Work with design and content to create engaging social media schedules that highlights product features, customer success, industry recognition, and event participation

Monitor engagement and respond to comments / messages in a timely, professional manner

Analyze social media metrics and adjust strategy based on insights

Cross-Functional Collaboration

Work closely with marketing, sales, and design teams to align messaging and campaigns

Partner with external vendors or agencies when needed to support paid campaigns or specialized projects

Assist with blog posts, digital assets, and other content to support broader marketing initiatives

Qualifications

3+ years of experience in digital marketing, website management, and social media

Proficiency with WordPress, SEO best practices, and analytics tools (e.g., Google Analytics, Tag Manager)

Experience managing Google Ads, LinkedIn Ads, and email marketing platforms (e.g., HubSpot, Mailchimp, or similar)