Paid Media Specialist Job at Streetsense in Washington

Description

We’re a creative and advertising agency at the intersection of real estate and storytelling. Through branding, digital strategy, and rich content development, we shape how properties and places come to life. From luxury residences to mixed-use neighborhoods, our work isn’t just about filling units—it’s about crafting cultural and visual value that resonates long-term.

Position Overview :

The Paid Media Specialist is responsible for supporting the team in the planning, implementation and maintenance of digital media campaigns. This position requires an individual to strategically think and problem solve while paying meticulous attention to detail. The Paid Media Specialist will report to and work closely with Sr. Strategists to plan and execute media plans and aggregate data to inform insights and optimizations for the internal team and client. This individual is expected to show integrity, drive and initiative, communicate effectively and have organization skills to succeed in a fast-paced work environment.

KEY RESPONSIBILITIES

Campaign Management & Execution - 40%

With the oversight of direct manager (Strategist) implement and manage strategy, campaign structure, targeting and building out of digital campaigns based on best practices in order to fulfill client KPIs

Own the building and updating of internal documents such as media plans, budget pacing documents, campaign structures, account history narratives

Work with manager to ensure all on-site and paid media tracking is set up correctly prior to media launching; responsible for QAing KPI / Event tracking is properly working across all platforms (GTM, GA4, Google Ads, Meta, etc.)

Daily use of Google Analytics, Google Ads, Meta Ads Manager and Excel to monitor campaign performance and ensure the delivery and success of : Paid Search

Paid Social

Programmatic Display & Video

Budget Management

Lead Generation Management

Manage client digital marketing budgets and makes adjustments to budget allocation across all paid platforms on a weekly basis

Consistently bring forward optimization ideas to manager for ways to improve performance using fundamental knowledge of paid media budget / bidding cause and effect on campaign objectives and results

Reporting & Analysis - 30%

Perform weekly monitoring of campaigns and provides optimization recommendations using reports in GA4, Meta, Google Ads and other programmatic platforms Analyzes and optimizes performance across placements, creative, device types and product lines

Generate weekly and / or monthly client Looker reports to show progress and includes detailed metrics and deep analysis on : Website Performance

Channel Performance

Determined Success Metrics

Recommended Optimizations

Strategy - 15%

With the help of Sr Strategist, identify client goals to make sure they are properly tracked and the proper channels are being utilized to meet them

Design campaign structures based on client’s business goals using foundational understanding of connection between campaign objectives and bidding methodologies (i.e. leads campaign should optimize towards leads conversions not link clicks)

Enforce clean and organized campaign set up and naming hierarchy to effectively and efficiently manage campaigns and analyze results at different granularities

Help refine Agency best practices and methodology for paid marketing and online channel management

Actively participates in strategy sessions and client presentations

Learning & Development - 10%

Participate in regular trainings of Meta, Google Ads and any new platforms - must get a passing score

Advance knowledge of industry standards and stay abreast of industry trends / the latest benchmarks related to our clients

Apply regular feedback from manager and continue developing professional habits as it relates to work output and understanding of the paid media landscape

Team Collaboration - 5%

Work collaboratively with cross-functional teams including Creative, Interactive and Content to enhance digital campaigns and inform strategy based on data and performance

Work alongside Sr. Strategist to build and fosters client relationships through proactive and informative client communications

Who You Are

Hungry to learn more and further your knowledge of the media landscape

Interested in the digital landscape and a desire to innovate and keep up with trends

Problem solver with the ability to develop creative solutions proactively; should be comfortable asking questions and discussing POVs with the team

Understand how to leverage available resources to solve problems independently

Organized and detail-oriented with strong attention to follow-through; exhibits strong attention to detail and understands need to triple check

Have the ability to synthesize large amounts of data into actionable information – for example, can be given instructions and then work independently to deliver a final product that is accurate

Are comfortable working with cross-functional teams across multiple accounts and able to manage multiple timelines and deliverables, with help of manager

Enjoy collaboration and is open to manager feedback to encourage career growth

Takes pride in ownership of work and demonstrates accountability

Able to thrive in an agile, fast paced environment and seek out feedback proactively

Results and solutions oriented; consistently motivated, proactive and resourceful

Requirements

2-5 years of experience in a digital marketing role; agency experience a plus

Extensive knowledge of tagging and website analytics and reporting platforms such as Google Analytics 4, Google Looker and Google Tag Manager

Extensive knowledge and hands-on-keyboard experience with bid management platforms such as Google Ads, Meta Business Manager, LinkedIn Ads and programmatic DSPs Specialization in day to day management and strategy of Google Paid Search / PMAX / Display and Meta Paid Social

Extensive knowledge of Excel and Outlook with exposure to basic data manipulation and pivot tables

Experience creating internal processes to help manage day to day workload and execute campaigns effectively; is confident to challenge process for efficiencies and bring solutions to the team

Proven track record of excellent organizational, written and verbal skills

Experience with accurately translate findings into actionable changes to online marketing or website content with the goal of optimizing performance and supporting client goals

Has a thorough understanding of the many potential metrics as they relate to digital marketing

Knowledge of programmatic advertising platforms and their strengths and weaknesses

Ability to work from the office 2-3 days per week

Streetsense is committed to creating a diverse environment and is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Base salary is just one component of Streetsense's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base. This may include Medical Dental & Vision Insurance, paid time off, 401k match, wellbeing resources, and more.

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