Media Specialist Job at Media Works, Ltd. in Baltimore

Media Specialist — Media Works, Ltd. The Media Specialist position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT / CTV, streaming audio / video, and site direct. Additionally, the media specialist is responsible for training and advising media coordinators, working with client teams, and managing workflow / deliverables / execution for each account. This position is considered exempt under the Fair Labor Standards Act (FLSA).

Base pay range $50,000.00 / yr - $60,000.00 / yr

Responsibilities Acts as liaison between media vendors, the client and the agency

Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business.

Gathers, organizes & presents competitive and industry research as well as preparing market analysis

Determines best use of multi-platform media mix including traditional, digital / social media outlets to best meet clients goals and objectives

Participation in client meetings for media plan presentation and strategizing sessions

Manage day-to-day tasks associated with stewarding client-approved media plans

Helps maintain positive relationship with the client

Has in-depth knowledge & understanding of Video, Print, Audio and OOH.

Understands rating estimates (TV & Radio) as well as digital performance metrics / KPIs

Avails media and negotiates best rates, CPMs, CPPs, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.

BUIlds the Radio & TV schedules, compiles digital media into digital planning document

Media execution project management, including management of asset tracking / trafficking, process control and adherence, and quality control monitoring

Analyzes all post buys and works with stations to make up under delivery weight or impressions

Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations

Resolves billing discrepancies as needed

Provides an energy level that brings new and exciting ideas to the overall media strategy

Experience, Education, and Skills Microsoft Word, Excel, and Power Point

Experience with media buying software, Strata a plus!

Experience with digital ad servers

Experience with Google Analytics

Experience pulling media research from various sources

Experience building target audiences and implementing social media campaigns

Ability to multi-task / time management skills in a fast-paced & fun environment

Strong written and communications skills

Physical Requirements Must be able to be in a stationary position for long periods of time.

Must be able to operate computer keyboards

Must be able to read computer screens.

This is a full-time opportunity based out of Baltimore, MD.

Equal Opportunity Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.

Benefits 401(k)

Health insurance

Health savings account

Life insurance

Paid time off

Experience Media buying : 3 years (Preferred)

Media planning : 3 years (Preferred)

Employment type Full-time

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