Sr. Media Specialist (Chicago) Job at MediaWorks in Chicago

Overview

Vice President, People and Organizational Development at Media Works, Ltd. Sr. Media Specialist (Buyer / Planner) in Chicago. Media Works is an integrated marketing agency located in Baltimore, MD with 36+ years in business.

Position Summary : The Sr. Media Specialist will plan, strategize, and buy all media, manage growing account management roles, and engage in client-facing activities. Responsibilities include strategy research, planning, negotiation, purchase and placement of media for existing clients across traditional, OTT / CTV, streaming audio / video, digital and site direct. The role also involves training and advising media coordinators and specialists, direct day-to-day management, and workflow / deliverable execution for each account. Chicago media knowledge, particularly local TV, is preferred. This position is exempt under FLSA.

Responsibilities

• Acts as liaison between media vendors, the client, and the agency, including direct client communication.
• Keeps a pulse on new and emerging media, providing fresh ideas to grow clients business.
• Delivers strategic reporting to internal and external clients.
• Manages client communications and presentations for growth accounts.
• Gathers, organizes and presents competitive and industry research; prepares market analysis.
• Determines best use of multi-platform media mix to meet client goals and objectives.
• Participates in client meetings for media plan presentations and strategizing sessions.
• Manages day-to-day tasks for stewarding client-approved media plans.
• Maintains positive client relationships.
• Has in-depth knowledge of Video, Print, Audio and OOH media.
• Understands TV / Radio ratings estimates and digital performance metrics / KPIs.
• Avails media and negotiates rates, CPMs / CPPs, time parameters, sponsorships and promotions, and bonus impressions.
• Builds Radio & TV schedules and compiles digital planning documents.
• Manages media execution projects, asset tracking, process control, and quality assurance.
• Analyzes post-buys and works with stations to adjust under-delivery or weight / impressions.
• Works with internal teams to develop monthly performance reports and optimize strategy.
• Collaborates with AMs and Directors to develop team members and identify growth opportunities.
• Provides active feedback on account teams and resolves billing discrepancies as needed.
• Injects energy and new ideas into the overall media strategy.

Qualifications, Experience and Skills

This is a full-time opportunity based out of Chicago, IL

Physical Requirements

Job Details

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