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Marketing Associate (Cross-Border Focus)

Marketing Associate (Cross-Border Focus)

MediabistroBeverly, MA, United States
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About Landelion Inc.

Landelion Inc. is a Massachusetts-based cross-border growth partner helping enterprises succeed across the U.S., China, and global markets.

Unlike local digital agencies, we specialize in two-way international expansion :

Helping international companiesespecially U.S. enterprisesgrow in China

Supporting Chinese enterprises as they enter the U.S. market and expand globally

Our three-layer structure solves the biggest challenges of cross-border growth :

1?? Marketing market entry strategy, digital campaigns, lead generation

2?? Content localization and creation of websites, videos, brochures, and brand stories

3?? Execution on-the-ground support including trade shows, staffing, events, and local operations

Headquartered in Beverly, MA, with execution teams across Asia, we deliver solutions that blend local insight with global reach.

What Youll Do

This role is designed for early-career marketers with strong potential in digital marketing, lead generation, and brand growth.

You will apply one core skillsetdigital marketing & lead generationto two key tracks :

  • ????

Landelion Brand Growth

Drive lead generation through SEO, ads, email campaigns, and content marketing

Build and refine brand assets (website, social, case studies, sales decks)

Engage inbound prospects : qualify leads and support sales in closing deals

  • ????
  • Client Cross-Border Marketing Projects

    Act as project lead for client campaigns, delivering full-stack support

    Apply our three-layer model (Marketing ? Content ? Execution) to drive results

    Manage digital campaigns and coordinate localized content production

    Collaborate with sales and client stakeholders to align goals and solutions

    Support client retention through reporting, upsell, and renewals

    Core Skillset (applies to both tracks)

    SEO, paid ads, email marketing, content funnels

    Copywriting for websites, social posts, videos, case studies, sales materials

    Analytics & optimization with Google Analytics, UTM tagging, dashboards

    Cross-border execution across the U.S., China, and other international markets

    Who You Are

  • ? Must-Haves :
  • Bachelors degree in Marketing, Communications, or related discipline

    03 years experience (internships & project work count)

    Strong foundation in digital marketing practices

    Excellent English writing and communication skills

    Ability to collaborate in teams and coordinate projects with multiple stakeholders

    Proactive, detail-oriented, eager to learn in a multicultural team

  • ? Bonus Points :
  • HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads

    AI tools, video editing, visual content creation

    Interest in U.S.Asia business (Mandarin a plus)

    Familiarity with either U.S. or Chinese market

    Compensation & Growth

  • ???? Base : $48,000$52,000
  • ???? Bonus : Up to $8,000 / year (based on campaigns & project performance)
  • ???? OTE : ~$60,000 / year
  • ???? Growth Path : Marketing Manager / Client Project Manager / Strategic Marketing Lead
  • ???? Perks : Career training, digital tools, potential travel for client events
  • ? In one sentence :
  • Youll master one set of digital marketing skills and apply them in two tracksgrowing Landelions brand and executing cross-border client projectswhile building expertise in both U.S.-to-China and China-to-global market expansion.

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    Marketing Associate • Beverly, MA, United States

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