Director of Marketing

Job Description

Job Description

Salary :

Title : Director of Marketing

Location : Corporate Office : Lebanon, OH

Reports To : CEO

Position Summary :

TheDirector of Marketing is responsible for creating, managing, leading, and executing the companys strategic marketing plan by creating and leading our marketing initiatives that drive growth in brand, market segments, and business. Additionally, this role would have leadership responsibilities in the qualification submission process and acting as the chief brand steward across the organization.

About the Conger Construction Group :

Conger is a family owned and operated Construction Company dedicated to constructing quality commercial facilities with the utmost integrity. We employ an experienced and versatile team that has not only become dedicated to identifying and fulfilling the clients need for quality construction completed on schedule, safely and within a given budget, but also has become a strong, family-focused organization.

Your Impact :

As Director of Marketing at our growing, family focused construction company, you will have the opportunity to grow and shape a brand that reflects high quality, character, commitment, and community. Your leadership will inspire creative strategies that connect with our clients and partners, strengthen our market presence, and celebrate the work we build together in our communities. This is more than marketingits about telling the story of a company where we build solid lives for our employees, who build solid families, that build solid communities through building solid structures.

Key Functional / Technical Skills for Role Success :

• Strategic Marketing Plan Development : Ability to build annual and long-term marketing plans aligned with business goals.
• Go-to-Market Strategy Design : Developing segment-specific strategies to enter or grow in niche construction markets.
• Brand Management : Overseeing brand identity, consistency, reputation, and differentiation in the construction space.
• Messaging & Value Proposition Development : Rafting compelling value propositions tailored to target construction customers.
• Social Media Marketing : Managing LinkedIn, Instagram, YouTube, and others for employer branding, project promotion, and engagement.
• Website Strategy & UX Optimization : Ensuring the company website is optimized for lead generation, project showcases, and SEO.
• Marketing Analytics & KPI Tracking : Using dashboards and data analysis to monitor lead quality, conversions, and marketing ROI.
• Proposal & RFP Response Management : Coordinating pursuit strategies and producing polished SOQs, RFQs, and RFP submissions.
• Construction-Focused Content Creation : Producing project case studies, whitepapers, blogs, videos, and testimonials to build credibility.
• Event Planning, Groundbreaking, Ribbon Cutting, & Trade Show Execution : Managing company participation in expos, conferences, and networking events.
• Community & Industry Involvement : Representing the firm at industry organizations (e.g., AGC, ABC) and community events.
• Project Highlight & Win Strategy Coordination : Managing the library of project profiles, resume updates, and "win themes" to align marketing with project delivery.

Leadership Competencies for Role Success :

Minimal Requirements :

What we Offer :