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Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated)

Idea HallCosta Mesa, CA, US
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Marketing Director (Digital & Integrated) Location :

  • Costa Mesa, CA ( Hybrid : in‑office Tue–Thu) Employment : Full-time, Exempt Reports to : Vice President, Integrated Communications About the Role We’re hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture / Engineering / Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth.
  • You’ll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events).
  • If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience.

If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential.

  • What You'll Do Strategy & Planning Build integrated marketing plans tied to client business goals Develop channel strategies across SEO, SEM / paid search, paid social, programmatic / display, email / lifecycle, website / landing pages, and traditional media.
  • Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.

    • Client Service Excellence and Leadership Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery Execution & Optimization Stand up and optimize campaigns end-to-end :

  • audience, creative, offers, landing pages, conversion flows, and nurture programs.
  • Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
  • Own paid search, paid social, and programmatic strategy and ensure excellent team execution.

    • Lead email and marketing automation :

  • segmentation, journeys, lead scoring, A / B testing, and deliverability.

    • Oversee traditional marketing as needed :

  • media planning / buying OOH, print, broadcast, direct mail, sponsorships, and events.
  • Website & Conversion Partner with UX / design and developers on website roadmaps, and landing pages.
  • Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.
  • Analytics & Reporting Leverage Looker Studio, Power My Analytics, SEMRush, Porter Experience using and integrating GA4 Define KPIs; build dashboards and weekly / monthly readouts with insights Translate performance into clear recommendations for executives and cross-functional partners.
  • Collaboration & Leadership Work cross functionally- with Sales, Creative, PR / Comms teams.
  • Manage vendors and / or direct reports; mentor teammates and elevate channel best practices.
  • Steward budget accountability, and SOWs with agencies and freelancers.
  • Compliance & Governance Maintain data privacy and compliance standards Uphold brand guidelines, accessibility standards, and QA processes across channels.
  • What You'll Bring Experience building and optimizing multi-channel marketing programs – agency experience required .
  • Strong client service management skills Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team.

    • Strong presentation – verbal and written / visual communication skills Practical fluency in most of the following :

  • SEO : Site audits, Search Console, schema, internal linking, Core Web Vitals.

    • SEM / Paid Search :

  • Account structure, match types, bidding strategies, Paid Social : Audience strategy, creative testing, retargeting, lead gen, B2B and / or B2C tactics.

    • Programmatic / Display / Video :

  • Targeting, frequency management, brand safety, measurement.

    • Email / Automation :

  • ESP / MAP (e.g., HubSpot, Marketo, Mailchimp / Eloqua), segmentation, nurture design, testing.

    • Web / CRO :

  • Partnering with designers / developers on CMS (e.g., WordPress / Webflow / Drupal), landing pages, form optimization, QA.

    • Analytics / MarTech :

  • GA4, Tag Manager, Looker Studio / BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce / HubSpot).
  • Ability to turn insights into action and optimize processes and outcomes wherever possible.

    • Strong project management :

  • you can juggle priorities, hit deadlines Clear, audience-appropriate writing and storytelling.
  • Work Style, Schedule & Travel We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays , with occasional local client visits and events (some evenings).
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    Director Digital Marketing • Costa Mesa, CA, US

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