Search Engine Marketing Account Manager

Job Description

Job Description

Description :

Strategize, create, and monitor Search Engine Marketing campaigns within designated accounts in Google, Bing, and other marketing platforms to achieve assigned revenue and acquisition KPIs. Work with internal clients and external vendors to ensure changes are implemented and executed. Track and report on results to continually optimize the accounts. The ideal candidate demonstrates an interest in continued learning in a constantly evolving field, a drive for innovation and is not only a team player but can identify and address tasks without direction.

The Digital Marketing team is strong and empowered to be innovative in the latest SEM strategies. The SEM Account Manager thinks critically about how to make our team and brands better and in turn expects to be given the ability to execute those ideas

Requirements :

• Working in a team environment
• Optimizing and building paid search campaigns in accounts that spend in excess of $1MM annually
• Working alongside key brand leadership to develop and implement paid search marketing initiatives
• Working with content and design teams to create high-quality landing pages and retargeting ads
• Perform A / B ad testing, keyword research, and ongoing bid management

Qualifications :

Physical Requirements :

Gardens Alive is an Equal Opportunity Employer