Creative Marketing Manager

Job Description

Job Description

Role : Creative Marketing Manager

Location : Wilmington, Delaware, USA

The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA® brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision : “enhancing life through innovative garment solutions.”

We are seeking a detail-oriented, creatively driven Creative Marketing Manager to join our B2B apparel organization. Reporting to the Director of Creative Marketing, this role bridges design execution with marketing operations, playing a pivotal role in maintaining brand consistency, supporting internal teams, and ensuring the efficient use and distribution of creative assets. The ideal candidate has a foundational graphic design skillset, strong organizational capabilities, and experience managing creative workflows and systems.

Reporting to the Director of Creative Marketing based in Wilmington, the successful candidate will be responsible for the following :

Key Responsibilities

Creative Execution & Support

• Execute basic graphic design tasks including file conversion, asset resizing, and creating / editing presentation and document templates (e.g., PowerPoint).
• Produce and update internal-facing marketing collateral using brand templates and guidelines.
• Assist in preparing visual assets for trade media, sales enablement, and event marketing.

Brand Stewardship

Asset Management

Internal Merchandising of Marketing Materials

Trade Media & Campaign Support

Liaise with external media partners, printers, and platforms to ensure timely and accurate asset delivery

Required Skills and Experience :

Desirable Skills & Experience :

Compensation / Benefits

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands : LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.