Director Social Media Job at David's Bridal in King of Prussia

Overview

Are you ready to become a dream maker at David’s Bridal? We’re in an exciting chapter of transformation, and we’re looking for a visionary Director of Social Media to lead our brand into the next era. This hybrid role is based near our King of Prussia (KOP) office, with the flexibility to work remotely and join us in person 2–3 times a month. If you're passionate about fashion, special occasions, and creating unforgettable digital experiences, we want to meet you.

We Make Dreams Happen!

The Director Social Media will lead brand development through social media strategy. They will support cross-functional campaigns and projects that build the David’s Bridal brand equity amongst our consumer demographics. They identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions. Additionally, our Director Social Media will be current and tapped into pop culture and fashion trends brainstorming ways to take our brand viral. This role will also be responsible for creating community online and in retail markets to keep the brand connected to the customer.

Responsibilities

• Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
• Develops social media marketing plans and programs and directs promotional support.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Delivers social media marketing department operational goals and requirements through scheduling and assignments to team members ensuring results are delivered as planned.
• Maintains social media marketing staff by recruiting, selecting, developing, and managing employees.
• Develops marketing staff by providing information, educational opportunities, and growth opportunities.

Education and Experience

Physical Requirements

Travel Requirements

Compensation and Benefits

DEI and Application Information

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Disclaimer : The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and / or experience, and internal equity. This base pay range 107k-161k is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

#J-18808-Ljbffr