Business Development Manager, Digital Marketing

At Optimize Partners, we connect top talent with innovative companies, providing tailored staffing solutions that drive success for both our clients and candidates. Our client, a lead generation digital marketing agency specialized in helping businesses improve their local presence, attract quality leads, and delivering tailor-made marketing solutions that drive real results, is seeking an experienced and motivated Business Development Manager to join their growing sales team. This individual will be responsible for identifying, nurturing, and converting new business opportunities while building long-term relationships with clients and strategic partners.

Responsibilities of the Business Development Manager :

1. Strategic Sales & Business Growth

Identify and pursue new business opportunities in target markets, nurturing relationships to achieve revenue and market share goals.

Collaborate closely with the leadership team to develop short- and long-term strategies for business expansion.

2.

Client Relationship Management

Proactively consult with potential clients to understand their lead generation challenges and propose tailored marketing solutions.

Develop and maintain strong, trusted relationships with clients and partners through regular communication and consistent, high-quality service.

3. Market Analysis & Research

Conduct market research to stay updated on industry trends, competitive landscape, and client needs.

Analyze potential partnerships and channels to increase brand awareness and customer acquisition opportunities.

4. Proposal Development & Presentation

Craft compelling proposals, presentations, and sales materials that demonstrate the value of lead generation services.

Present project scopes, timelines, and budgets to potential clients, effectively communicating ROI and partnership benefits.

5. Collaboration & Cross-Functional Coordination

Partner with internal teams (Account Management, Content, Design, etc.) to ensure seamless handoff and successful project execution post-sale.

Provide feedback on client needs, market trends, and industry shifts to inform service offerings and product improvements.

6. Sales Reporting & Pipeline Management

Utilize CRM tools to track progress, measure results, and manage an effective sales pipeline.

Prepare accurate sales forecasts and reports for senior management, highlighting key wins, challenges, and overall progress.

Qualifications :

Bachelors degree in Business, Marketing, Communications, or a related field (or equivalent work experience).

3+ years of proven experience in business development, sales, or a related role, preferably in marketing, advertising, or digital services.

Demonstrated track record of meeting or exceeding sales targets and driving business growth in a competitive market.

Deep understanding of lead generation, digital marketing, and SEO solutions.

Proficiency in using CRM s

What is Offered

A competitive base salary + commission + employee benefits package

Be part of a forward-thinking team that embraces creativity and new ideas in digital marketing and local lead generation.

Work cross-functionally in a supportive and engaging atmosphere, dedicated to delivering top-tier client results.

Applying to the Job :

If you are a motivated, results-driven sales professional looking to shape the growth of a dynamic, fast-paced local lead generation agency, we want to hear from you. Optimize Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability.

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