Content & Social Media Specialist Job at OBrien Industries Inc in Omaha

Location : Omaha, Nebraska

Department : Performance Marketing

Reports to : Director of Marketing Strategy

Date : September 2024

Who We Are

At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. When we do what we do, dreams are realized. If you are ready to bring your talents into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture, then this role is for you!

The Opportunity

As a Content & Social Media Specialist at OBI, you will write, publish and optimize content across multiple platforms and formats. This hybrid role spans social media, content marketing, ad copywriting and strategic support for research and brand messaging. You’ll manage day-to-day social content for select clients while contributing to broader campaign and messaging development efforts. If you\'re a flexible writer who thrives on variety and collaboration, this role is for you.

What You Will Do

• Social Media Content Creation : Write, schedule and publish long- and short-form social media posts for agency clients across multiple platforms.
• Copywriting & Conceptualization : Write persuasive ad copy, headlines and CTAs across paid and organic channels. Actively participate in Creative team conceptualizations on assigned projects.
• Content Writing : Write clear, compelling long-form content—including blogs, articles, landing pages, and email copy—that aligns with client goals, brand voice, and audience needs.
• Brand Development : Assist in shaping audience personas, pain points and voice / tone profiles using internal and external research. Develop and refine brand messaging, tone of voice and campaign copy based on defined strategy.
• Collaboration : Partner with Social Media, Content, Public Relations, Creative, Insights and Accounts teams to plan, develop and implement strategies and messaging across a wide range of agency projects and initiatives.
• Measurement : Recognize and monitor key metrics important to clients’ and OBl’s overall success and assist with reporting as needed.

What We’re Looking For

About You

What We Offer

Why Join Us?

At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and walks of life.

PIb320305d54e4-30050-38637355

#J-18808-Ljbffr