System Manager of Content Marketing

System Manager Of Content Marketing

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation's largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 137 hospital-based locations, in addition to its home-based services and virtual care offerings.

The Content Manager plays a strategic role in shaping and maintaining a consumer-first digital content experience across CommonSpirit.org and related digital platforms. This individual brings strong editorial judgment, a deep understanding of web content strategy, and expertise in Adobe Experience Manager (AEM) to support content planning, review, and optimization. Working collaboratively with regional teams, marketing, UX, and development partners, the Content Manager ensures that all content (whether web, campaign, or social) is aligned with brand standards, consumer expectations, and business goals.

Key responsibilities include :

• Leverage in-depth knowledge of Adobe Experience Manager (AEM) to inform decisions around content structure, tagging, components, and workflows. Provide guidance to teams on platform best practices that enhance content strategy and experience.
• Evaluate and oversee web content across CommonSpirit.org to ensure clarity, consistency, brand alignment, and consumer relevance. Collaborate with regional teams to review content requests and prioritize updates based on strategy, structure, and impact.
• Contribute to or review content for multimedia content including web, video, blog, email, social media as well as integrated marketing campaigns. Ensure all messaging is patient-first, clear, and consistent with our brand tone and voice.
• Analyze content performance using available tools and analytics. Translate insights into actionable improvements that enhance content quality, engagement, and conversion.
• Ensure content across platforms adheres to editorial guidelines and accessibility standards. Maintain a consistent brand voice that resonates with a broad and diverse consumer audience.
• Act as the primary content liaison for internal stakeholders post-intake, clarifying requirements, aligning on goals, and driving execution.

Job requirements include :

CommonSpirit Health is an Equal Opportunity / Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law.