Director, GTM Application Strategy

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, , Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small.

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

Director, GTM Strategy & Operations – Applications & Sales Plays

About the Role

Anaplan is seeking a Director of GTM Strategy & Operations – Applications and Sales Plays to stand up a new function within our GTM Operations organization. This leader will oversee a team of 2–3 and partner closely with senior cross-functional leaders across Product, Sales, Enablement, Marketing, Finance, and Operations. The role will drive alignment on our use case strategy , ensure GTM readiness for new and existing application s , and lead the rollout and adoption of sales plays that bring those applications to customers .

Reporting to the VP of Global GTM Strategy, Planning & Operations, this role is accountable for creating a scalable framework connecting use cases, applications, and sales plays , and for measuring adoption, pipeline contribution, and revenue impact. This leader will play a critical role in aligning innovation with execution across the field .

Key Responsibilities

Use Case & Applications Management

• Define and maintain a structured use case hierarchy and taxonomy aligned to buying behaviors and TAM opportunity.
• Map use cases across Anaplan and partner apps to ensure clarity and integration into sales plays.
• Partner with Product and Marketing to identify and prioritize emerging use cases from customer and market feedback.
• Own and maintain the global sales play roadmap aligned to product and application launches.
• Partner with Product (COEs), Marketing, and Enablement to deliver field-ready, content-rich plays.
• Win / loss analysis and opportunity reviews to refine plays and inform messaging and product strategy.

Product COE Operational Alignment

Cross-Functional Alignment

Ideal Candidate Profile

Base Salary Range :

$181,000 — $244,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

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