Marketing Automation Specialist

Marketing Automation Specialist

We are seeking a tech-savvy Marketing Automation Specialist to own and optimize our HubSpot marketing automation platform, along with other digital and AI tools supporting both our marketing and Sales Development Representative teams. This role requires close collaboration with marketing and sales teams to ensure seamless campaign execution and lead management, alongside identifying opportunities to enhance workflows and implement new technologies.

What You'll Do :

Take full ownership of the HubSpot marketing automation platform, ensuring all marketing campaigns, lead nurturing, workflows, and reporting tools are running smoothly and effectively

Own the integrations between marketing tools and the implementation of new tools

Collaborate with the Sales Operations team to align automation strategies with business goals and improve pipeline conversion

Proactively identify process bottlenecks, technical issues, and gaps in automation, and propose and implement solutions

Ensure all new leads enter HubSpot effectively, and identify trends and opportunities for improved conversion

Stay current with emerging marketing and sales technologies and features; evaluate and recommend new tools or enhancements to improve team performance and ROI

Educate and train employees on how to use tools as needed for their roles

Continuously look for new ways to elevate the Lumafield marketing tech stack

About You :

• 4+ years of experience in Marketing or Sales Operations and / or systems management
• Strong understanding of marketing operations, data analysis, sales processes, and CRM integrations.
• Excellent problem-solving skills and ability to work independently and collaboratively across teams.
• Strong communication and training skills to empower others in tool usage.
• Detail-oriented with a focus on continuous improvement and innovation.

Bonus Points For :

$74,000 - $100,000 a year

Lumafield offers both competitive cash and equity compensation, as well as a health & wellness stipend, 401k, parental leave, flexible PTO, commuter benefits, company wide events and more!

Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don't meet every single requirement listed? We encourage you to apply anyway If you're excited about our technology, the opportunity, and are eager to learn more we'd love to hear from you!

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on : race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status.