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Senior Director, Sales & Marketing | Lonely Planet

Senior Director, Sales & Marketing | Lonely Planet

MediabistroNew York, NY, United States
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Overview

Lonely Planet, the world’s leading guidebook publisher, is seeking a Senior Director of Sales & Marketing, North America to lead the company’s commercial operations across the United States and Canada. This senior leadership role will set the vision for North American growth, build long-term strategies that expand Lonely Planet’s market presence, and deliver ambitious revenue results. This is an opportunity to represent one of the world’s most iconic travel brands at a time of investment and innovation.

As the senior-most commercial leader for the region, the role requires a strategic, forward-looking operator with deep publishing and retail expertise who can maximise the value of our 3rd-party Sales & Distribution partners while also maintaining direct relationships with key accounts.

What You’ll Do

  • Set Vision & Strategy

Define and deliver a multi-year sales and marketing roadmap for North America, aligned with Lonely Planet’s global strategy.

  • Identify and pursue transformative growth opportunities across traditional retail, online platforms, and new distribution channels.
  • Drive Commercial Outcomes

    • Set and hit ambitious revenue targets across U.S. and Canadian markets.

  • Establish scalable processes and data-driven frameworks to optimize sales performance, marketing ROI, and operational efficiency.
  • Lead Partnerships & Representation

    • Build senior-level relationships with key retail partners, distributors, and industry stakeholders.

  • Represent Lonely Planet at major trade, retail, and publishing events as a senior spokesperson.
  • Negotiate and evolve 3rd-party sales and distribution agreements to maximize cost / revenue balance.
  • Inspire & Develop Talent

    • Lead, coach, and develop a sales and marketing team, ensuring a culture of accountability, innovation, and high performance.

  • Actively mentor and build the next generation of Lonely Planet commercial leaders.
  • Cross-Functional Leadership

    • Partner closely with Publishing and Marketing to translate market insights into product development and impactful campaigns.

  • Influence company-wide strategies by contributing North American perspective to global leadership forums.

    • What We’re Looking For

  • 10+ years of progressive sales and marketing leadership, with at least 5 years leading at a regional / national scope. Background in publishing strongly preferred.
  • Deep understanding of book retail, both physical and online, and strong networks across the trade publishing ecosystem.
  • Track record of managing managers, building high-performing teams, and developing future leaders.
  • Proven ability to set vision, align cross-functional teams, and influence executive-level stakeholders.
  • Skilled at balancing strategic priorities with operational rigor; able to establish scalable processes while driving immediate results.
  • Dynamic and persuasive communicator, confident public speaker, and strong storyteller using data-driven insights.
  • Consultative, curious, analytical, and entrepreneurial, thriving in high-performance, fast-changing environments.
  • A genuine enthusiasm for travel, publishing, and Lonely Planet’s mission to inspire and guide global exploration.

    • Compensation

  • Cash Compensation Range : $150,000 - 200,000 + bonus & commission incentive
  • New York City Cash Compensation Range : $187,500 - 250,000 + bonus & commission incentive
  • Note actual salary is based on geographic location, qualifications, and experience

    • Benefits & About Us

    Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements :

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO) : Full-time employees accrue 20 days of PTO for a full calendar year, increasing to 25 days after five years of service.

    • Who We Are

    Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology. RV helps millions of people worldwide make life’s most important decisions and accelerates digital adaptation. RV is headquartered south of Charlotte, NC, with international offices in the UK and Brazil. For more information, visit and follow @RedVentures on social platforms.

    We are an equal opportunity employer. If you require a reasonable accommodation to apply or participate in the interview process, please contact

    If you are based in California, we encourage you to read the California residents information linked here. Questions about the Privacy Notice can be directed to

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Sales and Business Development
  • Industries : Technology, Information and Internet

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