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Director Sales & Marketing

Director Sales & Marketing

Benchmark ConsultingRocklin, CA, US
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Job Description

Job Description

Position Overview

Lecavalier Cellars is seeking a dynamic and strategic Director of Sales & Marketing to develop and implement a plan to bring to market on a large scale our patented wine bottle and 100% circular economy system. The individual will lead our growth across retail, on-premises, and direct-to-consumer channels. This leader will manage and grow a talented team, while directly driving key account sales with national and regional big box retailers and grocery chains. The role blends brand storytelling, commercial execution, and relationship management to elevate Lecavalier Cellars presence in California and eventually nationally.

Key Responsibilities

Sales Leadership & Retail Expansion

  • Develop and execute a national sales strategy with emphasis sustainability for big box retail, grocery, and key chain accounts.
  • Leverage existing retail and distributor relationships to secure new placements and expand distribution footprint.
  • Manage trade marketing programs, pricing, promotions, and category management strategies to drive sell-through.
  • Explore Partnership with distributors and brokers to ensure alignment on sales targets and brand positioning.
  • Analyze sales data and market trends to optimize forecasting, inventory, and account performance.

Marketing & Brand Development

  • Oversee brand strategy, ensuring a consistent, compelling Lecavalier Cellars identity across all consumer touchpoints.
  • Direct and execute campaigns across digital, social, and traditional channels.
  • Guide in producing creative assets (photography, video, digital ads, packaging design) aligned with brand voice.
  • Collaborate with hospitality and tasting room teams to integrate DTC (Direct-to-Consumer) initiatives into overall marketing strategy.
  • Champion sustainability, authenticity, and storytelling in brand communications.

    • Team Leadership

  • Manage and mentor the Sales & Marketing team (Digital Artist, Marketing Coordinator, On-Premise Sales Rep) to ensure aligned goals and professional development.
  • Foster collaboration between creative and sales functions to maximize market impact.
  • Establish clear KPIs, accountability, and performance tracking for team members.

    • On-Premise & Retail Synergy

  • Support the On-Premise Sales Rep in driving placements in restaurants, wine bars, and boutique accounts.
  • Ensure synergy between retail programs and on-premise brand-building efforts.
  • Represent Lecavalier Cellars at trade events, tastings, and distributor meetings.

    • Qualifications

  • Passion for wine, storytelling, and sustainability.
  • Ability to operate and commit to the necessary efforts required in a startup environment.
  • Proven experience (10+ years) in wine, beverage, or CPG sales & marketing, with strong retail account management background.
  • Established relationships with major retailers and grocery chains (Wholefood, Nugget, Sams Club, Costco, Safeway, Bel Air / Raleys, Trader Joes, BevMo, Total Wine, etc.).
  • Demonstrated ability to lead, inspire, and grow a cross-functional team.
  • Strong understanding of digital marketing, creative brand development, and trade marketing.
  • Excellent negotiation, presentation, and communication skills.
  • Data-driven mindset with the ability to analyze category insights and performance metrics.
  • Willingness to perform any of the steps necessary to ensure success for the team.

    • Compensation & Benefits

  • Competitive salary with performance-based bonus structure.
  • Health and wellness benefits.
  • Wine allowance and tasting room perks.
  • Career development and growth opportunities within Lecavalier Cellars.
  • Equity opportunities may be available over time commensurate to performance and results for the right individual.
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