Lifecycle Marketing Lead

A company is looking for a Lifecycle Marketing Lead to drive customer adoption, engagement, and growth through lifecycle marketing.

Key Responsibilities

Develop and execute lifecycle marketing strategies to onboard and educate new users, driving product usage and adoption

Manage end-to-end lifecycle marketing programs across various channels to nurture pet parents throughout their journey

Measure and analyze campaign performance using analytics tools, providing actionable insights for improvement

Required Qualifications

6+ years in B2C lifecycle marketing with experience in email, SMS, and direct mail campaigns

Extensive experience with CRM and email marketing platforms, preferably Klaviyo

Fluent in analyzing campaign performance using tools like GA4 and Tableau

Experience executing co-branded or partner activation campaigns

Proven ability to collaborate with data and engineering teams for lifecycle program implementation