Digital Marketing Specialist

Digital Marketing Specialist

Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Marketing Specialist will coordinate the development and execution of all marketing initiatives to drive top line revenue for the Global Rental Operations team. This role will also coordinate and implement the design and development of consumer facing programs including e-Commerce, digital marketing, social media, and paid media.

This person will work closely with other departments including Strategic Partnerships, Digital Marketing, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to implement these programs.

How You'll Shine :

Strategic Planning and Partnering

Support Digital Marketing Manager to develop and deploy content for promotional campaigns through email development, web content, paid digital, print, direct mail, web banners, web promo tiles, and billboard design.

Partner with Analysts to use response analytics and data attributes in creating and optimizing strategic campaigns.

Partner with internal resources including Brand & Communications, Web / Digital Teams, Engagement Teams, Database Management, Information Technology, Sales & Marketing, Business Operations, Resort Operations, Owner Services, Call Center Operations and Legal to deliver effective marketing campaigns.

Marketing Development

Brainstorming and developing ideas for creative marketing campaigns.

Create / manage project requests in project management tools to meet partner needs, project requirements, and campaign schedules.

Create / manage project requests to coordinate campaign plans with project managers, and align with ongoing communications and other team timelines.

Coordinate campaign deliverables, reporting, analytics and results metrics; determine cadence and required changes to optimize ongoing campaigns.

Responsible for ensuring campaigns are executed on-time and error free through diligent quality assurance.

Assist with submission of materials through contact strategy review, legal review / approval, contract review, brand / creative production, social / web / mobile deployments and IT development.

Must be able to undertake individual tasks of a marketing plan as assigned.

Develop departmental presentations and corporate communications.

Reporting

Analyze and report on results, findings and adjust as necessary to maximize key drivers.

Develop reporting with business analysts to monitor program performance, measure results and deliver tools for decision making.

Create and distribute reports with email, media, and web analytics for deliverability, opens / clicks, site traffic, page views, trends, conversions, bounce rates, etc.

Provide reports and feedback to partners / clients on campaigns; providing input, recommendations and effects to key drivers for each initiative.

Client / Vendor Management

Work closely with internal partners to understand their processes / business, identify marketing opportunities, and become a critical support element to the success of their operations

Support manager and web partners on all enhancements, resource allocation and site improvements as needed

Support Manager by assisting with outsourced projects to ensure efficiency, cost savings and accurate messaging / branding.

Coordinate relationships with key external vendors as needed.

Attend industry trade shows, conferences and training as needed.

Performs other duties as needed

What You'll Bring :

Bachelor's Degree in related field

Basic understanding of digital, e-commerce, partnership marketing, and social marketing landscape

Previous experience with a timeshare, hospitality or online travel agency a plus

Excellent verbal and written communication skills

Analytical mindset with the ability to use results to drive change

Excellent organizational skills with ability to consistently meet deadlines

Must be results driven, enjoy problem solving and passionate about being challenged

Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams, and Outlook)

2+ years of marketing experience including digital marketing, social media, direct mail and print.

Unless there is a legal requirement, experience will be accepted for the education requirement.

How You'll Be Rewarded :

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include :

Medical

Dental

Vision

Flexible spending accounts

Life and accident coverage

Disability

Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)

Wish day paid time to volunteer at an approved organization of your choice

401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)

Legal and identity theft plan

Voluntary income protection benefits

Wellness program (subject to provider availability)

Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com , including the title and location of the position for which you are applying.