Director of Sales

Director of Sales

Reports to : President

Overview

Transwall, a leader in architectural wall systems, seeks a proven sales leader to elevate performance, accountability, and growth. With CRM and sales systems already in place (HubSpot), this role is about leading people, not rebuilding processes.

The Director of Sales will coach and empower a five-person sales team to turn one-off wins into a repeatable growth engine. Marketing remains a supporting function, ensuring brand visibility and lead flow that drive sales success. The mission : lead people, grow revenue, and build a culture of ownership and results.

Key Responsibilities

• People Leadership & Coaching
• Build trust and confidence within the sales team.
• Set clear expectations, metrics, and rhythms (1 : 1s, pipeline reviews, joint calls).
• Coach each salesperson on field performance and deal strategy.
• Drive accountability through consistent follow-up and performance feedback.
• Sales Execution
• Engage directly in high-value client pursuits and relationship management.
• Support reps in expanding into new GCs, A&D firms, and corporate clients.
• Step in to close key deals when needed to maintain momentum.
• Accountability & Forecasting
• Use HubSpot to track performance, pipeline velocity, and win rates.
• Ensure 100% CRM adoption and data accuracy across the team.
• Provide weekly updates to the President on progress, risks, and priorities.
• Maintain a disciplined, data-driven forecasting cadence.
• Cross-Functional Collaboration
• Strengthen coordination between sales, estimating, and operations to improve client experience and repeat business.
• Partner with internal teams to ensure smooth handoffs and on-time project delivery.
• Represent the "voice of the customer" to leadership, helping refine pricing, positioning, and service.
• Marketing Leadership (Secondary Focus)
• Align marketing initiatives with sales priorities and brand positioning.
• Partner with internal or external marketing resources on campaigns, website updates, and lead generation.
• Oversee the creation of sales materials and ensure brand consistency.
• Track marketing-qualified leads (MQLs) and support conversion to opportunities.
• Monitor competitor activity and market trends.
• Strategic Growth
• Identify top opportunities by geography, GC relationships, and A&D firms.
• Prioritize territories and accounts for sustainable expansion.
• Translate strategic growth goals into measurable quarterly targets.

Profile Fit

Compensation & Benefits

EEO / AAP Employer

Transwall is committed to equal employment opportunity for all individuals regardless of gender, race, veteran status, disability, or sexual orientation.