Director of Sales & Marketing

Job Description

Job Description

ALBERT HOTEL is hiring for a DIRECTOR OF SALES & MARKETING

An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.

With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets, including The Restaurant at Albert led by Michelin-starred and multi–James Beard Award–nominated Chef Michael Fojtasek.

Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.

What You'll Do :

• Adhere to all standards of operations, policies and procedures, manuals, training material, memos, and verbal instruction
• Responsible for the development of the Sales & Marketing Budget, Expenses, and annual Sales & Marketing plan
• Collaborate with internal teams and external partners to integrate sales & marketing efforts.
• Coordinate activities such as advertising, content marketing, email marketing, social media, and public relations
• Ensure effective allocation of resources, track expenditures and provide regular financial reporting
• Work closely with internal teams to ensure integrated marketing efforts that help achieve and exceed established revenue goals and support overall business operations
• Ensure sales activities and bookings are focused on yielding maximum revenue per available guest room and any meeting or event space where applicable
• Direct selling efforts for the Business Travel and Consortia segments
• Consistently utilize Business Intelligence tools to engage target accounts and agencies
• Direct all sales-related activities including but not limited to, sales activity goals, contract concessions and rate negotiations
• Participate in monthly forecasts for sales-driven segments and events
• Maintain an organized departmental plan for internal and external correspondence and follow-up
• Promote local awareness through maintaining relationships with CVB and other industry partners and organizations
• Conduct site tours to showcase the property and entertain clients as appropriate
• Attend or ensure participation in relevant industry events and tradeshows
• Host Familiarization stays with travel agents, potential clients, influencers, and other marketing partners
• Have a working knowledge of local and regional competition
• Participate in the hotel’s weekly commercial strategy meetings
• Participate in weekly leadership meetings
• Support personnel actions such as hiring and terminating staff, and consulting with HR and management as necessary
• Communicate and interact with all employees, guests, vendors, investors, and New Waterloo team members with courtesy, dignity, and respect while maintaining a consistent professional demeanor
• Ensure open lines of communication with staff, all departments, and upper management at all times via email, meetings, etc., to ensure all needs of the operation are met

Who You Are :

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees :

ABOUT NEW WATERLOO

New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses.

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will be accepting applications on an ongoing basis until a candidate is selected for this role.