Empower Media is hiring : Associate Director, Search (SEM, DemandGen, PMax, and a

Overview About Us : Empower Media is one of the largest independent media agencies dedicated to delivering cutting-edge, data-driven media strategies that drive business outcomes for our clients. We specialize in integrated media planning, omnichannel activation, and innovation across traditional and digital platforms. We are looking for a strategic and dynamic leader to join our team and help shape the future of media strategy for our clients.

Position Overview : We’re looking for a proactive and innovative Associate Director, Search to take the lead on paid search for a large retail client with complex and performance-driven needs. This role is hands-on—you’ll live inside Google Ads, manage campaigns end to end, and be the go-to person for insights and optimizations. You’ll partner closely with clients and internal teams to deliver high-impact search strategies that connect media, commerce, and measurement. This person should be plugged in with Google, fluent in GA4, comfortable with shopper marketing, and motivated by data.

Responsibilities and Requirements include : (see sections below for details)

Key Responsibilities Own paid search strategy and execution across Google Ads, Bing, Amazon Ads, and Walmart Connect, with emphasis on Shopping and Performance Max campaigns

Use GA4 and analytics tools to uncover insights, optimize performance, and present clear, data-backed recommendations

Stay up to date with platform trends and test new features to keep clients competitive

Serve as a trusted partner to clients, translating performance data into actionable strategies

Support new business efforts with POVs and integrated search strategies

Provide guidance to junior team members and help build scalable processes

Collaborate with Planning, Analytics, Creative, and Commerce teams to align search with broader marketing goals

What You Bring 6–8+ years in paid search with strong e-commerce or retail experience

Advanced knowledge of Google Ads, Merchant Center, SA360, and GA4

Hands-on experience with Shopping campaigns, Smart Bidding, and Performance Max

Ability to manage feed recommendations and write compelling search ad copy

Proven ability to translate data into performance insights and client strategy

Strong presentation and communication skills

Experience coaching junior team members a plus

Ability to manage multiple projects and priorities in a fast-paced environment

Success Looks Like Search campaigns hitting or exceeding ROAS and revenue goals

Clients receiving clear insights and forward-thinking recommendations

Campaigns built on data, continuous testing, and optimization

Team processes running smoothly, with growing junior talent support

Empower is recognized by clients and partners for smart, innovative search work

Details Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Advertising

Industries : Advertising Services

In addition, this posting is focused on the Associate Director, Search role and its core responsibilities for a large retail client. Referrals increase your chances of interviewing at Empower Media.

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