Paid Media Manager Job at ACADIA in Atlanta

Job Details

Job Location

Acadia - Atlanta, GA

Remote Type

Fully Remote

Description

Who We Are :

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we're a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.

Who You Are :

You're an experienced, data-driven marketer with 3-5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You'll do :

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
• Articulate strategy both verbally and through written communication to the account management team.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Conduct research on keywords, audience demographics, and competitors
• Create new ad campaigns, ad groups, and ad accounts
• Provide creative ad copy and display ad templates
• Keep pace with paid media advertising and digital marketing industry trends and developments

Qualifications

What you'll bring :

Preferred :

What we offer - The Perks

Here's how we live our values at Acadia

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!