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Field Marketing Manager

Field Marketing Manager

Marco's PizzaBrentwood, TN, US
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Field Marketing Manager

Hoogland Restaurant Group - Marco's Pizza

Location : Nashville, TN (with regional travel)

Reports to : Director of Marketing

Date : September 2025

Position Summary

The Field Marketing Manager will drive community engagement and local marketing initiatives across our expanding portfolio of Marco's Pizza locations. This role serves as the critical bridge between corporate marketing strategy and individual store execution, ensuring each location maximizes its local market potential while maintaining brand consistency.

Key Responsibilities

Strategic Planning & Execution

  • Develop and implement comprehensive local store marketing plans for 120+ locations across 16 states
  • Collaborate with General Managers and District Managers to identify market-specific opportunities
  • Analyze local market data and competitive landscape to inform strategic decisions

Community Engagement & Partnerships

  • Build and maintain relationships with local community organizations, schools, and nonprofit partners
  • Coordinate grand opening events, community appreciation initiatives, and local sponsorship opportunities
  • Develop grassroots marketing campaigns that align with HRG's community-focused values
  • Support "School Box Nights" and local fundraising programs

    • Campaign Management & Coordination

  • Execute new product launches and limited-time offers at the local level
  • Coordinate seasonal marketing campaigns and promotional events
  • Manage development and distribution of location-specific marketing materials and POP displays
  • Ensure brand compliance across all local marketing initiatives

    • Training & Support

  • Provide marketing guidance and training to General Managers and store teams
  • Conduct webinars and training sessions on local marketing best practices
  • Create resource materials and toolkits for effective local marketing execution
  • Serve as primary marketing liaison between corporate office and field operations

    • Performance Analysis & Reporting

  • Track and analyze local marketing ROI and campaign effectiveness
  • Prepare monthly and quarterly performance reports for leadership team
  • Monitor local market trends and provide strategic recommendations
  • Maintain accurate records of marketing activities and budget utilization

    • Education & Experience

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field, preferred
  • 3+ years of marketing experience, preferably in QSR, franchise, or multi-unit restaurant environment
  • Proven track record of successful local marketing campaign execution
  • Experience managing marketing budgets and measuring ROI

    • Skills & Competencies

  • Strong understanding of franchise business model and local marketing dynamics
  • Sales acumen with ability to identify and convert business development opportunities
  • Experience in B2B relationship building and partnership development
  • Excellent project management and organizational skills
  • Proficiency in CRM systems, marketing automation tools, and MS Office Suite
  • Outstanding written and verbal communication skills
  • Ability to build relationships and influence stakeholders at all levels
  • Creative problem-solving and strategic thinking capabilities
  • Results-driven mindset with focus on revenue generation and market growth

    • Personal Attributes

  • Self-motivated with entrepreneurial mindset aligned with HRG's "think like an owner" philosophy
  • Flexible and adaptable to changing business needs
  • Strong attention to detail with ability to manage multiple projects simultaneously
  • Passion for community engagement and local market development

    • Preferred Qualifications

  • Previous franchise or multi-unit restaurant marketing experience
  • Sales or business development background with proven track record of partnership cultivation
  • Knowledge of Marco's Pizza brand and QSR industry
  • Experience with local digital marketing, social media management, and event coordination
  • Familiarity with point-of-sale systems and restaurant operations
  • Established network of community contacts in target markets
  • Experience in corporate sales, catering sales, or B2B relationship management

    • Travel Requirements

  • Travel required up to 75% of time to visit store locations across 16-state territory
  • Overnight travel may be required for grand openings, training sessions, and market visits
  • Valid driver's license and reliable transportation required

    • Benefits Package

  • Comprehensive health, dental, and vision insurance
  • Paid time off and holiday pay
  • 401(k) retirement plan with company matching
  • Employee meal discounts at all Marco's Pizza locations
  • Clear career advancement pathways within expanding organization

    • About Hoogland Restaurant Group

    Hoogland Restaurant Group is the largest franchisee of Marco's Pizza, operating 120+ restaurants across 16 states. Our mission is "Serving one meal, one family, one neighborhood at a time. We strive to be better and faster than anyone else. That's the HRG Way!"

    As a family-owned business, we create clear paths for professional growth and empower our people to think and act like owners. Recently recognized as "Marketer of the Year" and winner of the Jack Butorac Growth Award, we're accelerating our growth nationwide.

    Why Join HRG?

  • Growth Opportunity : Join the largest Marco's Pizza franchisee during rapid expansion phase
  • Career Development : Clear promotion pathways with emphasis on internal advancement
  • Community Impact : Make meaningful difference in local communities across 16 states
  • Industry Recognition : Be part of an award-winning marketing team driving franchise success

    • #HRGjobs

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