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Strategic Planning Lead
VirtualVocationsRochester, New York, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Strategic Planning Lead - Retail Media.
Key Responsibilities
Develop media plans aligned with client goals and target audiences
Structure campaign measurement strategies and review media buys for execution
Manage campaign budgets and facilitate media plan handoffs with Media Solutions Managers
Required Qualifications
BA / BS degree with 3-5 years of media planning experience
Expertise in digital media planning across various channels including search, social, and video
Basic knowledge of campaign execution tools such as DSPs and ad servers
Ability to manage multiple priorities effectively
Willingness to test new platforms and improve campaign performance
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Strategic Planning • Rochester, New York, United States
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