Head of Product

Overview

This role is fully remote and can be based in Israel or the US but you must be willing to commit to working common hours with both teams. Preferably 5-8 pm in Israel and 7-10 am PST.

Vetted is redefining pet care through a gamified and rewards mobile app.

Vetted makes everyday pet care rewarding—literally. Through our developing mobile app, pet parents earn Care Coins and perks just for looking after their pets. From routine wellness to daily care, Vetted turns good habits into rewards, helping you keep your pet healthier, reduce vet visits, and enjoy more peace of mind at home. Because when caring comes with perks, everyone wins.

Joining Vetted means becoming part of a small but mighty founding team at the intersection of technology, health, and a deep love for animals. Our mission is simple : empower pet parents to provide the highest standard of care. As pet costs rise, we know pet parents are searching for solutions that fit their budget without compromising their best friend’s well-being—so we built an app to make that possible. Vetted helps unlock more at-home care for millions of pet parents, offering tips, tricks, and guidance—all in a way that’s fun and rewarding. From brushing your dog’s teeth to wiping their paws, the little things you do every day can prevent big problems later, and with Vetted, we make it easy to do just that.

We’re building something meaningful from the ground up—and we’re looking for someone innovative and exceptional to help build our vision.

Job Brief

We’re looking for a strategic, visionary, and passionate Head of Product to lead the team behind Vetted’s mobile app — the heartbeat of our mission to deliver at-home pet care through fun, engaging features like rewards and gamification. As a player-coach, you’ll both manage and mentor a cross-functional team of engineers, product managers, and designers while also rolling up your sleeves to contribute hands-on. You’ll own the product strategy and roadmap, setting a clear vision for long-term growth and scalability while driving the team to achieve key milestones and hit critical KPI targets.

You’ll partner closely with CEO, Marketing, and other stakeholders to deliver an intuitive, seamless experience for pet parents. From deeply understanding customer needs to defining and prioritizing features, and overseeing smooth launches, you’ll lead the charge in transforming how pet parents stay engaged and connect with the vetted app.

Responsibilities for this role :

• Own, define and drive the product strategy across the company’s core platform, tools, and experiences, aligned with business and user goals
• Direct and manage the product and design teams, mentoring product managers and designers while establishing best-in-class product practices, execution frameworks, and a high-performance culture.
• Oversee and drive the full product lifecycle — from defining requirements and wireframing features to project managing builds, launches, and continuous iterations
• Lead and manage the engineering agency relationship, ensuring deliverables meet scope, quality, and timelines.
• Deeply understand what motivates and excites our users, turning those insights into rewarding app features that drive engagement, loyalty and repeat use
• Balance and prioritize near-term delivery goals with strategic planning for future functionality and market expansion.
• Partner with other departments to ensure success of product positioning and adoption
• Define success metrics / outcomes and drive product outcomes using a data-informed approach.
• Architect and refine the in-app rewards and game economy, ensuring the right balance between user incentives, retention, and sustainable business impact.
• Create A / B testing and experimentation to validate product decisions and improve conversion, retention and engagement
• Define, track, and be accountable for key product KPIs to measure success against company goals and inform strategic decisions.
• Represent the product vision externally with advisors,partners, creators, and investors when needed

Requirements and Skills

Benefits

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