Director, Analytics

Director, Analytics

Zeno Group is seeking a Director of Analytics to join our team. At Zeno, we harness the power of data and storytelling to deliver Performance Communications solutions for our clients. As a key team member on the data & analytics team, you will develop and market these services across a portfolio of clients ranging from corporate to consumer as well as healthcare. The main function of an individual in this role is to help drive the team forward. She / he will be actively managing multiple projects / programs across several clients and needs to think both strategically as well as be willing to get their hands dirty with the more tactical nature of the business. Leveraging advanced analytics and emerging AI tools, this individual will uncover insights that inform strategy, optimize performance and drive measurable impact. She / he will oversee client deliverables, manage budgets, and create estimates as incremental work is solidified. The individual should have managerial experience and should be a proven leader with relevant analytics experience.

Responsibilities :

• Oversee data & analytics initiatives, ensuring quality work, deadline and budget adherence.
• Capitalize on your expertise to provide innovative measurement solutions to uncover key business insights and actionable optimizations across all marketing initiatives.
• Evaluate the feasibility of complex programs and help chart the course to success based on irrefutable data and evidence.
• Help mentor, manage and work side-by-side with junior team members.
• Demonstrate passion and commitment to elevate and expand data and analytics capabilities by inspiring and educating key internal and external stakeholders.
• Positive attitude and proven ability to work with others across the agency through challenging work assignments providing ongoing support as well as managing quick turn asks for high-expectation clients.
• Promote cross-functional collaboration as a strong and active partner across teams (i.e., strategy, creative, buying, account), using data driven insights to provide strategic, creative and tactical client business solutions.
• Liaise with different stakeholders, develop solutions that are additive and push work across paid media with a keen eye for best-in-class communications.
• Articulate a clear point of view regarding performance media solutions, breaking down complex concepts into services and outcomes that drive results for clients.

Qualifications :

Additional Qualifications :

$115,000 - $127,000 a year