Go to Market Senior Manager

Manager Of The Go To Market Calendar

The Manager of the Go to Market Calendar plays a critical role in bringing furniture collections, product innovations, and seasonal stories to life across all retail channels. This leader is responsible for owning and orchestrating the end-to-end retail GTM process for our global Retail businessfrom strategy through executionensuring that every launch and promotional moment is aligned, impactful, and operationally ready.

In this role, the Manager of the Go to Market Calendar will own the full seasonal and promotional calendar, driving functional accountability to timelines, while building out capabilities that support a true multi-seasonal planning approach. This includes cross-functional leadership across Merchandising, Visual, Product, Marketing, Retail Operations, and Supply Chain to ensure timely, consistent, and compelling execution in stores and online.

Key Responsibilities

• Manage the execution of go-to-market strategies for new collections, key seasonal campaigns, and promotional moments across retail.
• Own the full seasonal and promotional calendars for our global product launchesensuring all functions are aligned to deadlines, deliverables, and critical path milestones.
• Build scalable GTM capabilities that allow the business to plan and execute multiple seasonal initiatives in parallel.
• Partner closely with Merchandising and Product teams to translate assortment strategies into compelling consumer-facing plans.
• Drive alignment with Visual Merchandising, Allocations and Merchandising teams to ensure showroom floors reflect seasonal direction, product focus, brand intent, and timing of floor-model liquidations as needed.
• Work with Marketing and Digital teams to support integrated storytelling across channelsphysical showrooms, e-commerce, and media.
• Coordinate with Retail Operations and Supply Chain to ensure frontline readiness and operational execution.
• Establish and track KPIs for each launch and promotional event; gather feedback, evaluate results, and implement continuous improvements.
• Act as the connective tissue between corporate functions and the retail field to ensure strategy translates to execution with clarity and consistency.
• Ensures deliverables for new store openings are efficiently tied to key seasonal milestones.

Qualifications

Preferred Experience

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. Design Within Reach is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.