Head of Content Studio, AWS Marketing Integrated Demand Center

Head of Content Studio, AWS Marketing Integrated Demand Center

Job ID : | Amazon Web Services, Inc.

At AWS, we're looking for an experienced Content Strategy Manager to join our newly established Content Studio team. This role sits at the intersection of marketing strategy, creative direction, and content operations, helping shape how AWS tells its story to enterprise customers worldwide. As the Head of the Content Studio within the AWS Content Studio, you'll play a crucial role in transforming complex technical narratives into compelling, scalable content strategies. The Content Studio is AWS Marketing's primary content and asset production function, responsible for developing the full spectrum of creative and non-creative digital content that powers our global marketing initiatives.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Key job responsibilities

• Partner with Product Marketing (PMM) and Integrated Marketing (IMM) teams to translate campaign narratives into modular content strategies that scale across segments, industries, and funnel stages
• Drive the development of content frameworks that enable efficient asset creation and maximize reusability across channels and audiences
• Lead strategic planning for content programs that align with Integrated Demand Plans (IDPs) and support broader marketing objectives
• Collaborate with agency partners to ensure consistent quality and messaging across all content deliverables
• Guide the transformation of "hero" assets into modular components that can be repurposed and personalized across different channels
• Develop measurement frameworks to track content performance and drive continuous optimization

About the team

The Marketing Content Studio lives within the Integrated Demand Center (IDC). The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWS’s top business priorities. The Demand Center sets campaign strategy, develops and localizes core content, executes across owned and paid media channels, manages the customer journey, and tracks performance through an analytics and measurement function. The Content Studio develops content for the Campaigns and supports broader AWS Marketing content needs. The studio houses video, copywriting, UX, and design teams. It aims to increase impact and reusability of content across channels and audiences.

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work / Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

BASIC QUALIFICATIONS

PREFERRED QUALIFICATIONS

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country / region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,700 / year in our lowest geographic market up to $244,200 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Important FAQs for current Government employees

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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